Peter M. Zollman

Peter M. Zollman is the founding principal of the AIM Group and Classified Intelligence.

AutoTrader.com IPO possible, report says

Bloomberg News must love AutoTrader.com or have real good sources who talk about the company — because for the second time in a month, Bloomberg is reporting about a potential sale or IPO of AutoTrader.com, which is majority-owned by Cox Enterprises.

In a report Saturday quoting “a person with knowledge of the discussions,” Bloomberg said AutoTrader.com might take advantage of the hot market both for cars and for Internet stock offerings to go public. However, the report hedged by saying the discussions are “in early stages and the owners could decide against a deal.” No timetable for an IPO was given.

Reports about a potential AutoTrader.com IPO are nothing new; we first covered the possibility last March. At the time, AutoTrader.com CEO Chip Perry told the AIM Group: “We don’t talk about that – no decisions have been made. It’s up to our owners.”

Providence Equity Partners owns a 25 percent stake in the company. Last month, Bloomberg reported that AutoTrader.com might be on a “wish list” of acquisitions developed by Yahoo.

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Gannett earnings down in Q4 and 2011; CareerBuilder is revenue bright spot

Classified revenue continued to slide at Gannett during Q4 and all of last year, both in the U.S. and the U.K., but CareerBuilder provided a very bright spot for the company — so much so that CareerBuilder sales commissions and bonuses substantially increased expenses for the company.

Gannett reported earnings in 2011 of $1.89 per share or $459 million, down 22 percent from the $588 million reported in 2010. (The company reports on a 52-week basis.)

Quarterly income was 49 cents per share, or $117 million, down 32.8 percent from the 2010 Q4 totals.

Publishing operations in both the U.S. and the U.K., where Gannett operates the regional newspaper publisher Newsquest, showed substantial declines. Classifieds were off 8.4 percent year-over-year in the U.S. and 7.9 percent
at Newsquest. A chart in the earnings release shows specific category declines in each country.

The bright spot? CareerBuilder, and digital revenue in general.

Digital revenue in the quarter was up $181.5 million, or 9.4 percent, “due primarily to strong revenue growth at CareerBuilder.” Expenses soared by 10.6 percent, “reflecting significantly higher sales incentive and bonus costs associated with higher revenue levels for CareerBuilder.

“Due to substantially higher year-over-year revenue as the quarter progressed, a significant number of sales personnel exceeded their annual sales goals very late in the quarter, and were therefore entitled to incremental commissions and  bonuses,” the company said in its earnings news release.

CareerBuilder releases its revenue figures after the Gannett quarterly release, so we’re trying to get those today and will report on them here.

 

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Yet another ‘Aw, I’m just Craig’ q-and-a

By Peter Zollman

We’ve got a category at the AIM Group we call YACLWs — “yet another Craigslist wannabe.” Today we’re officially adding a new category: “Yet another ‘Aw shucks, I’m just little ole me, Craig Newmark’ interviews.”

This week’s offender is Inman News, a site we generally admire tremendously. Yet the ridiculous, for-no-apparent-reason Craig Newmark interview this week on Inman News is just silly. Or stupid. Or really, offensive, since none of the important questions that could have been asked of Newmark were asked.

Inman, a real estate site, plopped the interview down on the site without explanation about why it felt it was worthwhile, why now, why Newmark instead of Craigslist CEO Jim Buckmaster (who actually runs the site, which is Continue reading

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Monster Worldwide Q1 earnings increase; 400 laid off globally, stock drops sharply

Update:

          Monster Worldwide stock dropped more than 20 percent Thursday after the company issued guidance about projected Q1 revenue and earnings that were far below analyst estimates. The stock finished the day in NYSE consolidated trading at 7.15, down 1.83 or 20.83 percent. Trading volume was almost four times the average of 3.2 million shares.

          It was the lowest point for the stock since Nov. 29, when it hit 6.93. One year ago, on Jan. 26, 2011, the stock was trading at 21.33 — so it’s off by almost two-thirds in the last year.

          Current market capitalization for Monster Worldwide, parent of Monster.com and other recruitment sites globally, is $921 million.

          * * * *

Monster Worldwide stock dropped more than 13 percent this morning after the company announced an increase in earnings but a number of cost-cutting measures, including the layoff of 400 employees — or about 7 percent of its international workforce.

The company projected earnings for the first quarter of 2012 that were less than half of analysts’ estimates. It said revenue would fall 3 to 7 percent during Q1 this year, and bookings (longer-term placements for the future) would fall 6 to 10 percent.

“The progress we saw in the fourth quarter was much slower than what we saw earlier in the year,” Monster CEO Sal Iannuzzi told Reuters in an interview. He said the job market was not likely to change “for the time being,” Reuters reported.

“Our focus in 2012 will be to further leverage our product leadership and global platform, and increase customer adoption.”

Monster Worldwide (NYSE: MWW) said its Q4 net income was $10.9 million, or 9 cents per share, up from just $500,000 or breakeven in during Q1 of 2011. Revenue in Q1 declined to $250 million from $255 million year-over-year. Analysts had projected revenue of $259 million.

“In 2011 our Global Careers bookings increased 18 percent year-over-year despite a more challenging economic environment in the latter half,” Iannuzzi said in the management statement. “We also significantly improved profitability, with an operating margin of 7% in 2011 compared to approximately break-even in 2010, and had $250 million in cash and cash equivalents at year-end.

In addition to the layoff of 400 people worldwide, the company said it would close some offices and carefully manage expenses. It projected annualized savings of $100 million from the layoffs and expense reductions.

The layoffs included “less than 100” people at the U.S. headquarters of Monster.com in Maynard, Mass. The company said it might hire some people back in sales and marketing roles.

The company statement about its layoffs:

           As we have indicated in previous public statements, we are taking some steps to rebalance our investments and reduce fixed operating costs. As such, we are eliminating roughly 400 positions globally, or 7 percent of the workforce. Since 2007, Monster has made tremendous progress in developing and launching new technologies. Moving forward, we will focus on rolling out these innovations globally and growing revenue through an increase in sales and marketing activity consistent with our historical norms. To that end, we plan to add revenue-generating positions opportunistically.”

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Craigslist: Be safe, meet at police station …

For years, the recommendation about Craigslist, Backpage and other free-classified sites has always been, “Do your transactions in a safe place.” Now comes an invitation to buy and sell at the safest place of all: a police station.

After a rash of Craigslist-related robberies, Milwaukee police officer Lisa Saffold yesterday said that people who want to buy or sell on Craigslist can meet at police department district stations.

“If they don’t want to meet you at a safe place, if they don’t want to meet you at a police district, that should be a red flag, an indicator: Don’t do business with that individual,” Saffold told the Milwaukee Journal Sentinel.

“Do not give out personal information to an individual,” she told WISN television.

Six robberies related to Craigslist have been reported in one Milwaukee police district alone during the past month. The most recent was a stick-up for two mobile phones; others were for IPads.

“This is nothing new. It’s happening all over the country,” Safford said. “The media has deemed it ‘robbery by appointment’ because you’re posting ads, you’re selling your IPhones, your IPads, your vehicles, and when you go to a meeting  location, you’re being robbed.”

*    *   *    *

Will it be a problem much longer? We strongly disagree with him, but a professor of management at the University of Alabama, has offered an “educated guess” that someone will come up with a smartphone app that displaces Craigslist this year.

The idea was included in a list of 14 faculty members’ predictions for 2012.

Craig E. Armstrong, assistant professor of management at Alabama, said someone will offer an “app” that performs “Craigslist” functions for the exchange of goods and services. (Aren’t there a dozen, or six dozen, of those already?)

“Need to find someone to paint your house? Check the app. Want to earn some extra money by applying a skill you have? Check the app. The app platform will displace Craigslist because it will enable transactions with less traction and allow buyers and sellers to create reputations, Armstrong says,” the university said in the release.

One of the other projections: Social media will have a major impact on politics. (This requires a college degree?)

“Social media will continue to serve as an echo chamber for candidate gaffes, as we’ve already seen …” said Kristen Heflin, an assistant professor of advertising and public relations.  “Social media will be mined for information on public opinion. Social media buzz will serve as the new opinion polls. News organizations will base their stories off of social media buzz.”

The university’s office of media relations notes: “While these ‘educated guesses’ don’t always come true, our track record over the years has been good.”

We’d say 50-50 on those two. Craigslist may have plateaued, but it isn’t going away any time soon. As for the social-buzz “educated guess,” it’s hardly a guess when it’s already happened!

 

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Kovacich joins Bayard in bizdev role

Jaime Kovacich, a former sales rep at Monster, CareerBuilder and JobFox, has joined Bayard Advertising Inc., a recruitment advertising agency, as director of business development in its Phoenix, Ariz., office.

Kovacich has been in the recruitment advertising field for 10 years, including a stint with Monster in London.

Her appointment was announced by Louis Naviasky, COO of Bayard.

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