REA reveals record year… at least in Australia
Australian-based REA Group, which owns property listings sites realestate.com.au and casa.it, has announced record results for financial year 2010.
The company recorded revenue of A$194.335M (US$174.516) and an EBITDA of $77.981M (US$70.033M). This was up from A$167.795M in revenue and an EBITDA of $62.491M for financial year 2009.
While the figures suggest a global company travelling at full steam the reality is that REA’s revenue and profit overwhelmingly stem from its flagship Australian operation. In fact, realestate.com.au is so dominant in REA’s portfolio of real estate sites that it accounts for almost 92 per cent of revenue. Meanwhile Italian site casa.it had revenue of just A$8.881M and posted an A$6,637 loss.
Interestingly, the discrepancy is not representative of any enormous gulf in the performance of the Australian and Italian property markets over the past 12 months. True – the Aussie market rose sharply on the back of a robust economy and, if you believe some analysts and most politicians, also on the continued pressure a high migration intake is placing on real estate prices in the main cities.
But then, Italian property prices remained reasonably resilient too – particularly when compared with most other European countries. It wasn’t as though a depressed market meant no one was listing.
Nor is the gap indicative of a gulf in the market position of REA’s holdings. Both casa.it and realestate.com.au are in the top two real estate listings sites in their respective markets – and Italy’s population of around 60 million people dwarfs Australia’s 22 million.
Instead, the gap might reflect the widely different cultures of Australia and Italy.
For instance, 50 per cent of Italians between 18 and 34 still live with their parents. Compare that to Australia where somewhere between 80 and 90 per cent of 25 to 29 year olds have left home.
Just think of the number of times the average person changes their address in their early years and you begin to get a feel for why realestate.com.au has around 450,000 listings at any given time and around 4.1M unique visitors while casa.it has 2.4M. Moreover, Australians share the English speaking world’s obsession with property and are likely to continue changing and upgrading houses throughout their lives (as well as keeping an eye on the market just in case).
But then, even that doesn’t fully explain why realestate.com.au turned over so much revenue and was just so profitable, especially when compared to its Italian stable mate. For that, you probably have to look at the relative strength of the big two in Australia. After all realestate.com.au and its Fairfax-owned rival Domain.com.au account for more than 90 per cent of Australian property searches. And realestate.com.au boasts that 95 per cent of properties for sale in Australia are listed through its site.
There’s a benefit to being a big fish in a little pond.
Aussie jobs site SEEK takes two-fifths of OCC
The company that owns leading Australian jobs site SEEK.com.au has moved into the North American market, buying a 40 per cent stake in Mexico’s Online Career Centre (OCC) for a reported US40 million.
Although SEEK Ltd is not a household name outside its Australasian base, its market capitalisation of around A$2.5 billion (US$2.24 billion) makes the company more valuable than Monster Worldwide Inc. Its Australian and New Zealand sites account for around 65% of all job searches in the antipodes.
According to DoubleClick Ad Planner occ.com.mx is Mexico’s most visited jobs listings site with a reported 1.5 million unique browsers a month (by estimated cookies). SEEK’s director of corporate strategy, Jason Lenga, said he thinks the company’s position will strengthen over the next few years.
“Mexico is the 11th largest country in terms of population and 13th in terms of GDP. With both internet penetration and online advertising growing rapidly, the online employment classifieds market is expected to enjoy significant growth of over many years,” he said.
Besides its successful Australian site, SEEK Ltd already owns a large stake in Chinese jobs site Zhaopin, which it secured in 2008 with the aid of Australian global merchant bank Macquarie Group for A$105 million. It also has a reasonable chunk of the two leading jobs sites in Brazil and owns significant interests in job boards through South East Asia.
The company has also expanded beyond classifieds. In 2005 SEEK Ltd snapped up a stake in vocational trainers Dynamic Web Training (DWT) Pty Ltd and a year later bought into English language tester IDP Education. In October 2007 it took a controlling share in Australian-based education and training provider THINK: Education Group Pty Ltd.
SEEK Ltd will take two of the five seats on OCC’s board of directors.
IPGA buys Malaysian rival
IPGA Ltd has announced it’s just bought out its chief rival in Malaysia’s online classifieds market.
IPGA, which is based in Kuala Lumpur but lists on the Australian Stock Exchange, reportedly paid A$2.08 million (US$1.9 million) for Think Media Sdn Bhd, owner and operator of thinkproperty.com.my
IPGA is chaired by former REA Group chief Simon Baker, who also owns a stake in the company through CAV Investment Holdings.
Baker enjoyed a reputation for acquisition in his time at the helm of Australia’s largest property classifieds group and IPGA’s purchase comes fast on the heels of its June acquisition of Singaporean site sg-house.com.
Several of IPGA’s key staff, including CEO Saun Di Gregorio, also worked at REA Group during Baker’s reign.
When AIM Group spoke to Di Gregorio in February he said the company’s goal was to be a clear number one in its core markets – Singapore, Malaysia and Hong Kong. He also told Property Portal Watch (another Baker-owned website) that IPGA would be running thinkproperty.com.my “as a standalone website in Malaysia” rather than amalgamating it with its existing iProperty brand.
Fairfax strikes ad deal with APN
Fairfax Media has struck a deal with rival Australian media house APN that will see the two publishers share advertising revenue.
Under the agreement advertisers will be able to bundle their ads in APN’s regional print products and Fairfax’s online brands including Domain, MyCareer and Drive.
The deal has particular significance in Australia’s real estate classifieds market where News Ltd-backed market leader realestate.com.au dominates listings and revenue outside of Sydney and Melbourne.
Fairfax hopes that supplementing its portfolio with APN’s strong regional presence will make it more attractive to advertisers outside of the country’s two main cities.
“This will allow APN to offer to a vast number of local and regional advertisers access to Fairfax’s world class digital platforms and thereby extending their reach nationally for the first time,” Fairfax chief executive Brian McCarthy said.
Aussies get app fever
The iPad only launched in Australia last Friday but it’s already captured the public’s imagination like no product since, well, the iPhone. Aussies are going app crazy and newspapers have been some of the very first companies scrambling to get a piece of the action. Continue reading
