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DPG reports near 50 percent increase in visits and enquiries

Off the back of heavy media campaigning at the start of the year, the Digital Property Group (DPG) announced a 47 percent increase in home-seeker inquiries to agents, as well as 19 million monthly visits to its websites. DPG claims monthly unique visitor figures (courtesy of comScore) show that it has also narrowed the gap with the market leader Rightmove by 25 percent.

Sheraz Dar, marketing director of DPG, was bullish in reporting the figures. “While we are very pleased to see these results, we believe that this is only the beginning. Our campaign continues into February and agents are set to benefit even more,” he said.

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Recruiter site for academic portal in U.K.

Warwick University launched Jobs.ac.uk 14 years ago, since when it has become a leading academic recruitment site for institutions both in the U.K. and abroad. Now it added a recruiter site (here), promising recruiters detailed information on reach and demographics and with a resume database powered by Madgex’ CV Search and Match.

Carl Freelove, marketing officer at Jobs.ac.uk, said “the improved design and navigation, resume search functionality and additional content about our services will help recruiters make more informed buying decisions, when it comes to recruiting the very best job seekers”.

Elsewhere in academia the news from Milkround suggests that graduates searching jobs are turning to the site in droves. More precisely, visitors jumped by some 20 percent from November 2010. An ABC audit shows visits up by 107,027 to 536,257.

Read this blog post by Carl Freelove for the full picture.

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Jobsite Group becomes Evenbase

Evenbase is the new name for A & N Media’s stable of recruitment sites and technology providers – a collection previously known as the Jobsite Group. The move is part of building a B2B entity with global aspirations and according to Strategy Development Director Felix Wetzel the Jobsite name is being played down as part of “transforming from a job board business to a recruitment business.”

Wetzel explains that the new name minimizes confusion between the B2C job board offer and the group’s wider strategy. There is a hint here as to what that is since Wetzel notes that the new name “avoids being limited by geography, sector or topicality” suggesting that Evenbase’s sights are set on markets beyond the U.K.

The Evenbase stable includes Jobsite but also niche and vertical job boards such as Oilcareers, NHS Jobs and multi-posting software provider Broadbean all of which will be organized as four business units each with a Managing Director.  Those units are Job Boards (MD Mike Wall), Business Solutions (under Heather Wozniak), Software (based on Broadbean and run by Dan Martin and Kelly Robinson), and New Ventures (MD Ray Duggins).

All of these units will report to Keith Potts who moves from Group MD to CEO of Evenbase, a role change that will see his priorities shift from operations to strategy.

 

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Broadbean teams with SocialReferal for social media recruiting

Broadbean, leader in job posting and candidate sourcing technology, has announced its bid to harness the power of social media with the launch of Broadbean Referral; the product of an exclusive partnership with SocialReferral.
The basic idea is to tap into employees’ existing social networks to help find recommendations for candidates with the employees encouraged to propose possible recruits in return for a range of rewards.  The thinking is that this immediately improves the quality of candidates being proposed while reducing the cost per hire.

Or as Ricky Wheeler, marketing director at Broadbean, puts it: “SocialReferral has the most powerful employee referral technology on the market and this partnership enables our corporate clients to benefit from the latest advances in referral technology without the need for a third party.”

Broadbean is part of the newly announced Evenbase group of U.K. recruitment brands.

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Carzcrazy.com tests advertising for local auto businesses

Carzcrazy.com started out in the U.K. in 2011 as a directory site aiming to promote local traders and services in the UK auto industry.  Now, riding the wave of 220,000 hits in six weeks it is aiming to offer advertising services with premium ads for £6.00.
“Having now reached this level of traffic on the website it would seem to be the right time to be offering Car Advertisers the opportunity to use this site to promote their vehicles for sale and, from our point of view, expand the content and appeal of the site,” said Alan White, a Partner at Carzcrazy.com.  Asked why he felt there was a role for Carzcrazy.com in a market dominated by the likes of AutoTrader White told Classified Intelligence that the answer was its focus on local suppliers, adding that “it is my intention to add more pages, for example car upholsterers, windscreen replacement providers, and LPG conversion centres.” White also notes that the local and small business approach of the market applies to the site itself as well; “the adverts on the site are produced manually to provide a more individual look and feel.”

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Spir Communication turnover up 10 percent

Spir Communication has reported turnover for the fourth quarter of 2011 of €155 million – an increase of 10.9 percent over the previous year, with notable growth from both its distribution and media (including website) divisions.

Spir’s internet activities include property sites Logic-Immo.com and Lux-residence.com, as well as auto sites Lacentrale.fr and Caradisiac.com.  Of these, the property sites saw turnover up 20 percent for the quarter, while the car sites saw a less impressive, but nonetheless solid, 3.5 percent rise over the same period.  Overall the group’s internet activities reported a quarterly growth of 18.7 percent.

The company didn’t give details of its growth, except to say that the challenge this year will be to further improve its operations by focusing on its margins – probably a reference to the ongoing restructuring within the group.

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