Carzcrazy.com tests advertising for local auto businesses
Carzcrazy.com started out in the U.K. in 2011 as a directory site aiming to promote local traders and services in the UK auto industry. Now, riding the wave of 220,000 hits in six weeks it is aiming to offer advertising services with premium ads for £6.00.
“Having now reached this level of traffic on the website it would seem to be the right time to be offering Car Advertisers the opportunity to use this site to promote their vehicles for sale and, from our point of view, expand the content and appeal of the site,” said Alan White, a Partner at Carzcrazy.com. Asked why he felt there was a role for Carzcrazy.com in a market dominated by the likes of AutoTrader White told Classified Intelligence that the answer was its focus on local suppliers, adding that “it is my intention to add more pages, for example car upholsterers, windscreen replacement providers, and LPG conversion centres.” White also notes that the local and small business approach of the market applies to the site itself as well; “the adverts on the site are produced manually to provide a more individual look and feel.”
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