Toyotathon: social media auto sales
By Sharon Hill
Today is the close of Toyota’s Shareathon, a ten-day social media event rewarding new car buyers and those who use social media to promote the Toyota brand. Everyone who buys a Toyota during this event and tweets about it earns a prepaid $500 debit card. With each retweet the car buyer earns another $50, up to $1000. The followers who do the retweeting are each entered into a drawing for a new Prius.
Will it help sell Toyotas? Who knows yet. But it certainly helps promote the brand. It’s an interesting concept that just about any product or publisher could emulate.
Best auto social videos of 2011
SkiddMark, the online auto community of social marketing firm Fitch Media, just announced its Top Ten Automotive Social Video Campaigns of 2011.
In order of most social-media-shared, they are: Continue reading
Locanto Canada goes French
Free classifieds network Locanto has released a French language version of its Canadian website which covers, cars, homes, jobs and the usual assortment of general classifieds. The French version, which has listings from 38 cities across Canada, joins the English language Locanto site, which has been operating in Canada since 2006.
Locanto is run by Yalwa, a German start-up, that operates 38 business directory sites around the world, including the U.S. The look and feel to Yalwa is nearly identical to Locanto.
Autoscout24.it growth impresses analysts
By Alessandra Ritondo
Autoscout24.it, Italy’s largest auto and motorcycle portal, has been chosen as Italy’s “Value Creator of the Year” for the second consecutive year by financial analysts of the national financial newspaper MF-Milano Finanza. The award honors excellence in Italy’s business community. Continue reading
Adicio launches custom mini-mobile sites
Classifieds technology provider Adicio has a new service for its publishing clients: custom mini-mobile sites.
Adicio’s recruitment, automotive and real estate Web platforms are already optimized for mobile. With the new service, Adicio clients can now offer advertisers their own branded mobile classified presence, with custom content, vanity URLS, flexible color themes, instant alerts and more. Continue reading
- Canada:Yellow Media Inc. Reports 2011 Fourth-Quarter and Full Year Financial Results
- Scripps Networks Interactive Reports Double-Digit Revenue Growth in the Fourth Quarter
- ClassifiedAds.com Names Jim Nutt its Vice President of Engineering
- Move, Inc. Announces Fourth Quarter 2011 Financial Results
- MOVE, INC. APPOINTS CHIEF TECHNOLOGY OFFICER
- New Research Helps Consumers Identify Women-Friendly Dealerships
- MMA Makes It Easier to Buy and Sell Mobile Ads
- Apartments.com Offers Tips for Living Together this Valentine’s Day
- Telstra delivers revenue, profit and customer growth; guidance confirmed
- Groupon Announces Fourth Quarter 2011 Results
