News International to challenge AutoTrader?
Looks like the U.K. car classifieds market is hotting up. First Manheim buys Motors.co.uk, and now Rupert Murdoch is said to want a piece of the action. News International is reported to be preparing to launch an online car classifieds site targeting car dealers in what would be a direct challenge to Trader Media’s AutoTrader.co.uk. Continue reading
Newspaper ad dollars cut in half
Will ‘distant No. 2′ UK auto site take on the market leader?
CarWoo: free broker service, great growth
PriceMinister makes move on auto market
The French car classifieds market has a new player as general sales portal PriceMinister diversifies into motoring.
PriceMinister has 9,000 cars available from the outset and claims that 300 dealers have signed up. It’s free to place small ads, but a ‘Seller Pack’ (improved visibility, photos, etc.) costs €39 ($51 U.S.).
The French market is dominated by established players such as Caradisiac and the all-conquering LeBonCoin, so PriceMinister will have its work cut out to make its mark, but there is plenty of evidence of a well thought out strategy. The site is a partnership with insurance company AssurOne.com and finance provider Cetelem who offer their services to buyers. To head the new sector PriceMinister has called in Claude Schwab, the one-time CEO of Trader Classified Media in France.
Piubarche.it revamps website and looks at advertising
By Alessandra Ritondo
Piubarche.it, owned by Editorial Secondamano (read the Editoriale Secondamano story here) is one of Italy’s most popular portals focused on ads and photo ads for the boats sector. Piubarche.it (Italian for “more boats”) has everything you are looking for to do with boats, including engines, instruments, accessories, rentals, moorings and job announcements. Content is duplicated in a printed monthly with the same name.
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