Building Audience
Intentional SEO misspellings may deliver hidden business (clients-only)
Marketplace, online auction best practices (clients-only)
Blox adds mobile-only stats to traffic reports
If you’re using the TownNews.com Blox CMS and Ad Manager platform for your site’s news and advertising content, later this week you’ll be able to exclusively study the traffic your mobile platform and apps are bringing in. For those who want to enable mobile advertising, this could be quite handy. Mobile traffic reports, via the just-announced upgrade, can be delivered separately.
If you’d like to hear more about these changes, here’s the official announcement.
Partner search portal Parship expands matching service (clients-only)
CNN ad deals based on away-from-home viewers (clients-only)
Yahoo revamps Spanish auto site, teams with Cars.com
Yahoo! en Español Autos now offers over 2.5 million vehicle listings of dealers and individuals selling new, used and certified pre-owned cars throughout the U.S. In the Spanish language, visitors can see and car vehicles and their reviews, photos, and research specifications.
“Every month millions of Hispanic consumers in the U.S. turn to Yahoo! en Español Autos to research, buy and sell cars online,” said Armando Rodriguez, general manager, Yahoo! Hispanic Americas, in the announcement. “With a revamped interface, more advanced capabilities and by partnering with market leaders like Autocosmos and Cars.com, we are expanding the depth of our content. Our relevant and comprehensive experiences, like Yahoo! Autos, enable advertisers to reach highly engaged audiences with scale and impact.”
Some of what’s added to the site for its Hispanic audience are auto specs from Polk, car values from Kelley Blue Book, and granular comparison of up to four vehicles. Visitors can now share the information with friends as well.
Automotive News teaches social for dealers (clients-only)
‘Roommate of the Year’ wins with rap video
Classified advertising sites can be fun. Check out the winning video in Apartments.com’s Roommate of the Year contest.
Grand-prize winner Andrew Prestler of Kokomo, Ind., won free rent for a year and $10,000 for his rap-based submission, “Da Best Roommate.”
For Apartments.com, “The main goal was to raise brand awareness” and drive more exposure to the site’s advertisers, said Tammy Kotula, public relations and promotions manager. Read the rest of this entry »
Askeers.com, not a Killer Startup (clients-only)
AoL’s Patch.com news, ads, head to Baltimore
AoL is expanding it’s hyperlocal Patch.com to the Baltimore area (for starters,) with what the Baltimore Business Journal says will be more than a dozen editions in nearby towns. Local community newspapers and dailies should be concerned. Read the rest of this entry »
- SuperMedia and Dex One Enter Cross-Distribution Agreement
- Polaris Project: Craigslist Must Now Close Adult Services Outside the U.S.
- Tribune’s Blue Lynx Media LLC Opens Shared Service Center in Texas
- Mobile Marketing Association Announces Repositioning
- AutoNation Announces August 2010 Retail New Vehicle Unit Sales
- Couples Race to Atlanta Open Houses to Win Hidden $20,000 Down Payment Prize
- CarLocate.com Launches Mobile Version of its Nationwide New and Used Car Search Website
- GettingHired.com bolsers services to employers
- WebVisible Launches 2nd Episode of ‘Great Divide’ Documentary Video Series; Expands Nationwide ‘Watch & Win’ Contest
- J.D. Power and Associates: Incentives, Economy Hamper August Vehicle Sales
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
The 47-page report is a prescription for successfully competing with Craigslist and other classified publishers. Only $395.
Click for more info or to purchase.
Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
The report also features a sneak peek at a new product that can help compare your automotive advertising to your competition.
Only $495.