Yet another ‘Aw, I’m just Craig’ q-and-a
By Peter Zollman
We’ve got a category at the AIM Group we call YACLWs — “yet another Craigslist wannabe.” Today we’re officially adding a new category: “Yet another ‘Aw shucks, I’m just little ole me, Craig Newmark’ interviews.”
This week’s offender is Inman News, a site we generally admire tremendously. Yet the ridiculous, for-no-apparent-reason Craig Newmark interview this week on Inman News is just silly. Or stupid. Or really, offensive, since none of the important questions that could have been asked of Newmark were asked.
Inman, a real estate site, plopped the interview down on the site without explanation about why it felt it was worthwhile, why now, why Newmark instead of Craigslist CEO Jim Buckmaster (who actually runs the site, which is Continue reading
Today is FreeToTweet Day
By Sharon Hill
Today in the US is Bill of Rights day, which involves a celebration of the 220-year-old First Amendment*. At a time when many project the death of newspapers, the Knight Foundation and the American Society of News Editors (ASNE) have collaborated on this Twitter-based FreeToTweet competition. It’s a smart way to get out the message that traditional media are evolving to multimedia, and to help create top-of-mind awareness of newspapers among a younger demographic. While it’s not a classified-focused or even advertising-focused project, this marketing is important to the success of both. Continue reading
Adicio launches custom mini-mobile sites
Classifieds technology provider Adicio has a new service for its publishing clients: custom mini-mobile sites.
Adicio’s recruitment, automotive and real estate Web platforms are already optimized for mobile. With the new service, Adicio clients can now offer advertisers their own branded mobile classified presence, with custom content, vanity URLS, flexible color themes, instant alerts and more. Continue reading
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