<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AIMGroup.com &#187; Building Audience</title>
	<atom:link href="http://aimgroup.com/blog/category/building-audience/feed/" rel="self" type="application/rss+xml" />
	<link>http://aimgroup.com</link>
	<description>Consulting services for interactive media and classified advertising</description>
	<lastBuildDate>Fri, 10 Feb 2012 20:52:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Yet another &#8216;Aw, I&#8217;m just Craig&#8217; q-and-a</title>
		<link>http://aimgroup.com/blog/2012/01/26/yet-another-aw-im-just-craig-q-and-a/</link>
		<comments>http://aimgroup.com/blog/2012/01/26/yet-another-aw-im-just-craig-q-and-a/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:16:34 +0000</pubDate>
		<dc:creator>Peter M. Zollman</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Craigslist]]></category>
		<category><![CDATA[craig newmark]]></category>
		<category><![CDATA[Inman]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=15028</guid>
		<description><![CDATA[      
      By Peter Zollman We’ve got a category at the AIM Group we call YACLWs &#8212; “yet another Craigslist wannabe.” Today we’re officially adding a new category: “Yet another ‘Aw shucks, I’m just little ole me, Craig Newmark’ interviews.” This week’s offender is Inman News, a site we generally admire tremendously. Yet the ridiculous, for-no-apparent-reason Craig [...]]]></description>
			<content:encoded><![CDATA[      
      <p><strong>By Peter Zollman</strong></p>
<p>We’ve got a category at the AIM Group we call YACLWs &#8212; “yet another Craigslist wannabe.” Today we’re officially adding a new category: “Yet another ‘Aw shucks, I’m just little ole me, Craig Newmark’ interviews.”</p>
<p>This week’s offender is Inman News, a site we generally admire tremendously. Yet the ridiculous, for-no-apparent-reason Craig Newmark interview this week on Inman News is just silly. Or stupid. Or really, offensive, since none of the important questions that could have been asked of Newmark <em><strong>were</strong></em> asked.</p>
<p>Inman, a real estate site, plopped the interview down on the site without explanation about why it felt it was worthwhile, why now, why Newmark instead of Craigslist CEO Jim Buckmaster (who actually <strong><em>runs </em></strong>the site, which is<span id="more-15028"></span> obviously of great interest to real estate agents and brokers)?</p>
<p>What would <strong><em>we </em></strong>ask Newmark or Craigslist CEO Jim Buckmaster, if we could ever get them to  answer our questions?</p>
<p>&#8212; “With profits in the tens of millions of dollars annually, what does Craigslist do with its money?”</p>
<p>&#8212; “You voluntarily eliminated ‘adult services’ ads in 2010, although you were under a lot of pressure from law enforcement officials and anti-trafficking advocates to do so. Do you still feel that was the right choice? Do you feel Backpage.com should eliminate the ads as well? If so, why? And if not, why not?&#8221;</p>
<p>&#8212; “Now that you’re closing the Craigslist Foundation, will Craigslist be increasing its support of the Craigslist Charitable Fund?” (Craigslist Inc., owned primarily by Newmark and Buckmaster, has donated more than $11.2 million to Craigslist Charitable Fund since 2008. The fund, in turn, makes direct donations to hundreds of charitable organizations.)</p>
<p>&#8212; &#8220;And what about your personal charitable contributions?&#8221; (None of our business, or anyone&#8217;s, we suppose, but we&#8217;d still ask.)</p>
<p>&#8212; Newmark has launched a site, CraigConnects.org, that serves as a technology support platform for non-profit organizations and a blog for his thoughts on charitable needs. &#8220;How&#8217;s it going? What&#8217;s it accomplished? Any specifics?&#8221;</p>
<p>(We used to talk to Newmark and Buckmaster from time to time, but ever since we started publishing our annual Craigslist revenue reports, they ignore us or put out nasty comments about us on Buckmaster&#8217;s blog.)</p>
<p>The questions in the Inman interview &#8212; <a href="http://www.inman.com/news/2012/01/26/q-and-a-with-craigslist-founder-craig-newmark" target="_blank">it’s here</a>, but why bother? &#8212; range from the simple “what is one mistake you made” to the asinine: “What’s one thing most people don’t know about you &#8230; ?” which brought the equally asinine response, “I actually exist.”</p>
<p>Yeh, Craig. So you exist. But what do you have to say about substantive issues? You’re great at ducking <em><strong>those</strong></em> questions &#8212; the ones with any <strong><em>real</em></strong> meaning.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2012/01/26/yet-another-aw-im-just-craig-q-and-a/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Cheap, easy classified marketing resolutions</title>
		<link>http://aimgroup.com/blog/2012/01/02/cheap-easy-classified-marketing-resolutions/</link>
		<comments>http://aimgroup.com/blog/2012/01/02/cheap-easy-classified-marketing-resolutions/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 17:03:30 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14607</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-14607">Password: <input name="post_password" id="pwbox-14607" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2012/01/02/cheap-easy-classified-marketing-resolutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today is FreeToTweet Day</title>
		<link>http://aimgroup.com/blog/2011/12/15/today-is-freetotweet-day/</link>
		<comments>http://aimgroup.com/blog/2011/12/15/today-is-freetotweet-day/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:45:52 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[ASNE]]></category>
		<category><![CDATA[free to tweet day]]></category>
		<category><![CDATA[freetotweet day]]></category>
		<category><![CDATA[knight foundation]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14468</guid>
		<description><![CDATA[      
      By Sharon Hill Today in the US is Bill of Rights day, which involves a celebration of the 220-year-old First Amendment*. At a time when many project the death of newspapers, the Knight Foundation and the American Society of News Editors (ASNE)  have collaborated on this Twitter-based FreeToTweet competition. It&#8217;s a smart way to get out the message that [...]]]></description>
			<content:encoded><![CDATA[      
      <p><strong>By Sharon Hill</strong></p>
<p>Today in the US is Bill of Rights day, which involves a celebration of the 220-year-old First Amendment<strong>*</strong>. At a time when many project the death of newspapers, the Knight Foundation and the American Society of News Editors (ASNE)  have collaborated on this Twitter-based <strong><a href="http://www.freetotweet.org">FreeToTweet</a></strong> competition. It&#8217;s a smart way to get out the message that traditional media are evolving to multimedia, and to help create top-of-mind awareness of newspapers among a younger demographic. While it&#8217;s not a classified-focused or even advertising-focused project, this marketing is important to the success of both. <span id="more-14468"></span></p>
<p>During FreeToTweetDay &#8211; today, December 15 &#8211; Students 14-22 can tweet #FreetoTweet or email their message about what the First Amendment means to them. They can attach and include links.  The top 22 tweeter or emailers will be awarded $5000 college scholarships.  A panel of judges will first narrow down the entrants into a group of finalists, and then choose the winners. It&#8217;s a great idea, though we wish they&#8217;d brought the public into the judging at some point &#8211; generating even more discussions on Facebook and Twitter. This could have virally marketed the message even further.</p>
<p>Some of what we&#8217;ve seen so far:</p>
<p><a href="http://aimgroup.com/files/2011/12/freetotweet.jpg"><img class="aligncenter size-full wp-image-14471" src="http://aimgroup.com/files/2011/12/freetotweet.jpg" alt="" width="480" height="61" /></a></p>
<p><a href="http://aimgroup.com/files/2011/12/freetotweettwo.jpg"><img class="aligncenter size-full wp-image-14472" src="http://aimgroup.com/files/2011/12/freetotweettwo.jpg" alt="" width="480" height="78" /></a></p>
<p><a href="http://aimgroup.com/files/2011/12/freetotweetthre.jpg"><img class="aligncenter size-full wp-image-14473" src="http://aimgroup.com/files/2011/12/freetotweetthre.jpg" alt="" width="480" height="76" /></a></p>
<p>Read the press release <strong><a href="http://www.knightfoundation.org/press-room/press-release/free-to-tweet-event-at-newseum/">here. </a></strong></p>
<p><strong>*</strong><em>Congress shall make no law respecting an establishment of <strong>religion</strong>, or prohibiting the free exercise thereof; or abridging the freedom of <strong>speech</strong>, or of the <strong>press</strong>; or the right of the people peaceably to <strong>assemble</strong>, and to <strong>petition</strong> the Government for a redress of grievances.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/12/15/today-is-freetotweet-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Classifieds CAN go viral &#8211; this one did!</title>
		<link>http://aimgroup.com/blog/2011/12/14/classifieds-can-go-viral-this-one-did/</link>
		<comments>http://aimgroup.com/blog/2011/12/14/classifieds-can-go-viral-this-one-did/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 18:40:37 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[viral clssifieds]]></category>
		<category><![CDATA[weekly yelp]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14428</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-14428">Password: <input name="post_password" id="pwbox-14428" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/12/14/classifieds-can-go-viral-this-one-did/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adicio launches custom mini-mobile sites</title>
		<link>http://aimgroup.com/blog/2011/12/08/adicio-launches-custom-mini-mobile-sites/</link>
		<comments>http://aimgroup.com/blog/2011/12/08/adicio-launches-custom-mini-mobile-sites/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 08:00:48 +0000</pubDate>
		<dc:creator>Jim Townsend</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Adicio]]></category>
		<category><![CDATA[mini-mobile]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14348</guid>
		<description><![CDATA[      
      Classifieds technology provider Adicio has a new service for its publishing clients: custom mini-mobile sites. Adicio&#8217;s recruitment, automotive and real estate Web platforms are already optimized for mobile. With the new service, Adicio clients can now offer advertisers their own branded mobile classified presence, with custom content, vanity URLS, flexible color themes, instant alerts and [...]]]></description>
			<content:encoded><![CDATA[      
      <p>Classifieds technology provider Adicio has a new service for its publishing clients: custom mini-mobile sites.</p>
<p>Adicio&#8217;s recruitment, automotive and real estate Web platforms are already optimized for mobile. With the new service, Adicio clients can now offer advertisers their own branded mobile classified presence, with custom content, vanity URLS, flexible color themes, instant alerts and more.<span id="more-14348"></span></p>
<div id="attachment_14351" class="wp-caption alignright" style="width: 250px"><a href="http://aimgroup.com/files/2011/12/adicio_mini_mobile.jpg"><img class="size-medium wp-image-14351" title="adicio_mini_mobile" src="http://aimgroup.com/files/2011/12/adicio_mini_mobile-240x300.jpg" alt="adicio_mini_mobile" width="240" height="300" /></a><p class="wp-caption-text">Sony&#39;s recruitment mini-site in behalf of the Las Vegas Review-Journal.</p></div>
<p>The mini-sites maintain the functionality of Adicio’s full-blown mobile platforms. Job-seekers can use them to see an employer’s latest listings and apply for jobs. Home buyers can view properties and contact Realtors for showings. Auto buyers can see an auto dealer’s inventory and schedule test drives.</p>
<p>“Adicio’s Mobile Mini Sites put job seekers, home shoppers, and car buyers in touch with online classifieds from their mobile phones,” CEO Rick Miller said in a release. “With almost 80 percent of the nation’s population using mobile phones and 71 percent of smartphone users searching for products and services <em>after </em>seeing an ad, this solution merges the power of mobile with the power of advertising to customers on the go.”</p>
<p>It’s a premium service to Adicio clients. Price depends on volume, Chief Alliance Officer Tony Lee told us, and whether the request includes a “wrap” – Adicio parlance for indexing listings from specific advertisers’ sites. “It depends on the number of mobile mini-sites we create for advertisers on behalf of the client,” he said. “Some clients will want a few just for their top advertisers, while others we’ve spoken to anticipate selling hundreds of them each month.”</p>
<p>Adicio’s full release is <a href="http://aimgroup.com/world/2011/12/08/adicio-announces-new-mobile-classified-mini-sites/">here</a>.<!-- More about mini-sites <a href="http://www.adicio.com/MobileMiniSites.">here.&#8211;></p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/12/08/adicio-launches-custom-mini-mobile-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australian Financial Review slashes paywall prices</title>
		<link>http://aimgroup.com/blog/2011/12/01/australian-financial-review-slashes-paywall-prices/</link>
		<comments>http://aimgroup.com/blog/2011/12/01/australian-financial-review-slashes-paywall-prices/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 22:21:26 +0000</pubDate>
		<dc:creator>emmasorensen</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Australian Financial Review]]></category>
		<category><![CDATA[Fairfax]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14214</guid>
		<description><![CDATA[      
      Fairfax will cut The Australian Financial Review&#8217;s hefty online subscriptions prices by 40% from next week as well as allowing print subscribers full free access to online content. AdNews reported that AFR will launch a new marketing campaign on 12 December, and an iPad app in 2012. A print and online subscription will cost $780 per [...]]]></description>
			<content:encoded><![CDATA[      
      <div>Fairfax will cut <em>The Australian Financial Review&#8217;s </em>hefty online subscriptions prices by 40% from next week as well as allowing print subscribers full free access to online content.<span id="more-14214"></span></div>
<div></div>
<div>AdNews <a href="http://www.adnews.com.au/adnews/financial-review-slashes-paywall-prices" target="_blank">reported </a>that <em>AFR</em> will launch a new marketing campaign on 12 December, and an iPad app in 2012.</div>
<div></div>
<div>A print and online subscription will cost $780 per year (previously $1140) and online only will be $680 (previously $1140).</div>
<div></div>
<div>CEO Brett Clegg was quoted as saying the changes were not a response to the recent introduction of a paywall by rival News Ltd publication <em>The Australian.</em></div>
<p>Read <a href="http://www.adnews.com.au/adnews/financial-review-slashes-paywall-prices" target="_blank">more here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/12/01/australian-financial-review-slashes-paywall-prices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toronto Star launches tablet app</title>
		<link>http://aimgroup.com/blog/2011/11/18/toronto-star-launches-tablet-app/</link>
		<comments>http://aimgroup.com/blog/2011/11/18/toronto-star-launches-tablet-app/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 12:26:47 +0000</pubDate>
		<dc:creator>brian blum</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Building Sales]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=14002</guid>
		<description><![CDATA[      
      The Toronto Star has launched its own app, making it the first of the major Canadian news media organizations to do so. The app is aimed at tablet computers and will run on the iPad and Samsung Galaxy Tab to start, with other web-enabled tablets down the road. The app was built on the Pressly [...]]]></description>
			<content:encoded><![CDATA[      
      <p>The Toronto Star has <a href="http://www.marketwatch.com/story/toronto-star-launches-web-app-for-tablet-2011-11-16" target="_blank">launched</a> its own app, making it the first of the major Canadian news media organizations to do so. The app is aimed at tablet computers and will run on the iPad and Samsung Galaxy Tab to start, with other web-enabled tablets down the road. The app was built on the <a href="http://www.pressly.com" target="_blank">Pressly</a> platform and uses HTML5. The interface allows readers to “flip through” pages, creating a magazine-like experience.</p>
<p>While the app doesn’t include classified advertising (yet), it does support “full screen beautiful (display) ads in between editorial content,” according to Jeff Brenner, CEO of Pressly. He called ads on apps “the highest yielding” and the most likely to generate user interaction. Other features in the app include the usual multi-touch gestures, changeable font size, video and geo-location. The Toronto Star has 3 million readers online and in print.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/11/18/toronto-star-launches-tablet-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> The Australian to become first Aussie paper with paywall</title>
		<link>http://aimgroup.com/blog/2011/10/21/the-australian-turns-on-paywall/</link>
		<comments>http://aimgroup.com/blog/2011/10/21/the-australian-turns-on-paywall/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 21:36:29 +0000</pubDate>
		<dc:creator>emmasorensen</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[John Hartigan]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[The Australian]]></category>
		<category><![CDATA[wall street journal]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=13356</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-13356">Password: <input name="post_password" id="pwbox-13356" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/10/21/the-australian-turns-on-paywall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Inman, Homefinder social real estate tips</title>
		<link>http://aimgroup.com/blog/2011/10/11/inman-homefinder-social-real-estate-tips/</link>
		<comments>http://aimgroup.com/blog/2011/10/11/inman-homefinder-social-real-estate-tips/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 00:17:17 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Insiders]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[doug breaker]]></category>
		<category><![CDATA[facebook groups]]></category>
		<category><![CDATA[homefinder]]></category>
		<category><![CDATA[inmannext]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=13177</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-13177">Password: <input name="post_password" id="pwbox-13177" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/10/11/inman-homefinder-social-real-estate-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Daily deals&#8217; real goal: Capture e-addresses</title>
		<link>http://aimgroup.com/blog/2011/08/23/borrell-email-key-to-daily-deals-dollars/</link>
		<comments>http://aimgroup.com/blog/2011/08/23/borrell-email-key-to-daily-deals-dollars/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:47:46 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[borrell]]></category>
		<category><![CDATA[building email list]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[email capture]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[second street]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=12503</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-12503">Password: <input name="post_password" id="pwbox-12503" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/08/23/borrell-email-key-to-daily-deals-dollars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Homes of the stars via Trulia</title>
		<link>http://aimgroup.com/blog/2011/08/08/homes-of-the-stars-via-trulia/</link>
		<comments>http://aimgroup.com/blog/2011/08/08/homes-of-the-stars-via-trulia/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 13:02:59 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[luxe living]]></category>
		<category><![CDATA[trulia blog]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=12307</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-12307">Password: <input name="post_password" id="pwbox-12307" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/08/08/homes-of-the-stars-via-trulia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title> Emulatable Twitter conference</title>
		<link>http://aimgroup.com/blog/2011/07/20/emulatable-twitter-conference/</link>
		<comments>http://aimgroup.com/blog/2011/07/20/emulatable-twitter-conference/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 19:45:20 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[american jobs conference]]></category>
		<category><![CDATA[tweetmyjobs.com]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=12065</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-12065">Password: <input name="post_password" id="pwbox-12065" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/07/20/emulatable-twitter-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ takes on Facebook</title>
		<link>http://aimgroup.com/blog/2011/06/28/google-takes-on-facebook/</link>
		<comments>http://aimgroup.com/blog/2011/06/28/google-takes-on-facebook/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 21:39:12 +0000</pubDate>
		<dc:creator>Jim Townsend</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11861</guid>
		<description><![CDATA[      
      Google is testing a rollout of its new social service, &#8220;Google+&#8221; &#8211; according to Mashable &#8212; which will add social elements to just about everything you do on Google. It&#8217;s something Google should be doing, of course, but is there really room for another Facebook?  Hmm. Ask MySpace and Yahoo about that. However, if anyone [...]]]></description>
			<content:encoded><![CDATA[      
      <p>Google is testing a rollout of its new social service, &#8220;Google+&#8221; &#8211;<a href="http://mashable.com/2011/06/28/google-plus/#18163Google-Circles" target="_blank"> according to Mashable</a> &#8212; which will add social elements to just about everything you do on Google.</p>
<p>It&#8217;s something Google should be doing, of course, but is there really room for another Facebook?  Hmm. Ask MySpace and Yahoo about that. However, if anyone can poke a hole in Facebook&#8217;s balloon, it&#8217;d be Google, we suppose.</p>
<p>The screenshots sort of remind us of Orkut, Google&#8217;s first social network.</p>
<p>The plus sign &#8220;+&#8221; is unfortunate branding, IMHO. I&#8217;ve been typing for 40 years and I still have to stop and look for the dang key, which never seems to be in the same place from keyboard to keyboard, and I have no idea where it is on my phone.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/06/28/google-takes-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising to those with Klout</title>
		<link>http://aimgroup.com/blog/2011/06/27/advertising-to-those-with-klout/</link>
		<comments>http://aimgroup.com/blog/2011/06/27/advertising-to-those-with-klout/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 21:38:08 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[klout social influence]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11840</guid>
		<description><![CDATA[      
      At its most basic, the new Klout is a simple product. The start-up social firm has devised a way of determining &#8211; and giving a number to &#8211;  how much influence each of us has in the social media space. Right now, its measurements are solely about Facebook and Twitter. The more you or I [...]]]></description>
			<content:encoded><![CDATA[      
      <p>At its most basic, the new<a href="http://www.klout.com" target="_blank"> Klout</a> is a simple product. The start-up social firm has devised a way of determining &#8211; and giving a number to &#8211;  how much influence each of us has in the social media space. Right now, its measurements are solely about Facebook and Twitter. The more you or I tweet or post on Facebook, about topics that others retweet, comment on and share elsewhere, the more klout we have.</p>
<p>Klout just <a href="http://corp.klout.com/blog/2011/06/klout-comes-to-facebook-fan-pages/" target="_blank">announced </a>its next step in its social influence sphere &#8211; helping advertisers decide to whom they should send their message. Launched for Facebook advertisers, Klout enables these businesses to set the parameters of influence for those they target with promotional messages. A new virtual real estate brokerage, for instance, might want to offer a 2 percent discount off its commissions, but for budget reasons can only take this cut if it&#8217;s likely to bring in prospective home buyers and sellers. The broker / owner might decide that this message would only be seen by Facebook members with an influence of 30 or more.</p>
<p>To explain influence, I registered for Klout, and learned that my influence is 31. <span id="more-11840"></span> My Klout page Score Analysis says that I am effectively using social media to influence my network (on Facebook and Twitter) across a variety of topics. My Network Influence says that I engage with influencers but focus on friends. Right now I have 5 <em>Unique Retweeters</em>, and on Facebook 15<em> Unique Likers</em> and 20 <em>Unique Commenters.</em></p>
<p>The next category of influence is called Amplification Probability. It is defined as the likelihood that my social content will be acted upon.  &#8221; The ability to create content that compels others to respond and high-velocity content that spreads into networks beyond your own is a key component of influence,&#8221; Klout tells me.  The True Reach category says that I have a small but highly-formed network that is highly engaged.  I have 78 followers, with .25 likes per post, and .54 comments per post.</p>
<p>This information could be very helpful to bloggers,  journalists, entrepreneurs and marketers.  Seeing from one week to the next how many you&#8217;ve influenced into commenting and retweeting can guide you in choosing future topics and offers. And, of course, the introduction of Klout-enabled advertising buys on Facebook can maximize the ROI of any ad campaign.</p>
<p><a href="http://aimgroup.com/files/2011/06/kloutcomparison.png"><img class="alignright size-full wp-image-11841" src="http://aimgroup.com/files/2011/06/kloutcomparison.png" alt="" width="270" height="302" /></a> One helpful Klout tool is the ability to compare your own social influence with those of others. As you&#8217;ll see in the graph to the right, in an &#8220;influence&#8221; contest with Dale Pollak, founder of AutoTrader.com&#8217;s  <a href="http://aimgroup.com/blog/2010/09/27/vauto-a-great-buy-for-autotrader-com/" target="_self">VAuto</a>, I&#8217;m bringing up the rear  (31 vs. 33) and he&#8217;s way out front in his Twitter follows. (This compares my @classifiedtiger Twitter profile.) I&#8217;m not quite sure why his Facebook numbers aren&#8217;t visible.</p>
<p>Clearly, I have to get to work on my Klout.</p>
<p>There&#8217;s a lot more to Klout. We&#8217;ll share the intriguing details soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/06/27/advertising-to-those-with-klout/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title> UsedEverywhere blog marketing &#8211; you could do this too</title>
		<link>http://aimgroup.com/blog/2011/06/23/usedeverywhere-blog-marketing-you-could-do-this-too/</link>
		<comments>http://aimgroup.com/blog/2011/06/23/usedeverywhere-blog-marketing-you-could-do-this-too/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 17:32:31 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[black press]]></category>
		<category><![CDATA[corey Judd]]></category>
		<category><![CDATA[usedeverywhere.com]]></category>
		<category><![CDATA[usedvictoria.com]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11815</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[      
      <p>This post is for AIMGroup / Classified Intelligence clients. Clients can enter the password below. Not a client yet? See our Become a Client page.</p><form action="http://aimgroup.com/wp-pass.php" method="post">
	<p ><label for="pwbox-11815">Password: <input name="post_password" id="pwbox-11815" type="password" size="20" /></label> <input type="submit" name="Submit" value="Submit" /></p>
	</form>
	]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/06/23/usedeverywhere-blog-marketing-you-could-do-this-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weinergate goes classified</title>
		<link>http://aimgroup.com/blog/2011/06/09/weinergate-goes-classified/</link>
		<comments>http://aimgroup.com/blog/2011/06/09/weinergate-goes-classified/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 23:10:41 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[anthony weiner]]></category>
		<category><![CDATA[curbed.com]]></category>
		<category><![CDATA[realtor.com]]></category>
		<category><![CDATA[weinergate]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11692</guid>
		<description><![CDATA[      
      Talk about making classifieds relevant, entertaining, and newsworthy! Look at what traffic hay both Realtor.com and Curbed.com must have made of the sale (er, the withdrawal of the sale) of New York Representative Anthony Weiner&#8217;s Brooklyn co-op.  Both of these real estate listing sites note that the revealing public images that may well be the [...]]]></description>
			<content:encoded><![CDATA[      
      <p><a href="http://aimgroup.com/files/2011/06/weinergateRE.png"><img class="alignright size-medium wp-image-11693" src="http://aimgroup.com/files/2011/06/weinergateRE-300x256.png" alt="" width="300" height="256" /></a>Talk about making classifieds relevant, entertaining, and newsworthy! Look at what traffic hay both <a href="http://www.realtor.com/blogs/2011/06/09/rep-anthony-weiners-brooklyn-home-listed-for-449000-photos/" target="_blank">Realtor.com</a> and <a href="http://ny.curbed.com/archives/2011/06/09/anthony_weiner_takes_queens_coop_off_the_market.php" target="_blank">Curbed.com</a> must have made of the sale (er, the withdrawal of the sale) of New York Representative Anthony Weiner&#8217;s Brooklyn co-op.  Both of these real estate listing sites note that the revealing public images that may well be the representative&#8217;s career undoing were shot against backdrops that are visible in these property photos.  If you can&#8217;t make out the red title in the graphic to the right, Curbed.com called  it &#8220;Scandalous Real Estate.&#8221; We call that clever indeed.</p>
<p>It seems the listing was just taken off the market. We imagine curiosity-seekers visiting the property would have undoubtedly bogged down any legitimate sales process.</p>
<p>But more power to these two sites for picking up on this. It&#8217;s nice to see editorial and advertising working together so effectively.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/06/09/weinergate-goes-classified/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CarLocate.com enhances vehicle search</title>
		<link>http://aimgroup.com/blog/2011/06/02/carlocate-com-enhances-vehicle-search/</link>
		<comments>http://aimgroup.com/blog/2011/06/02/carlocate-com-enhances-vehicle-search/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 16:02:52 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[autocheck]]></category>
		<category><![CDATA[carlocate.com]]></category>
		<category><![CDATA[reynolds and reynolds]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11581</guid>
		<description><![CDATA[      
      Reynolds and Reynolds&#8217; CarLocate.com  just announced several improvements of its car listing site. These changes are designed to help consumers find the right new or used car easily and quickly. There&#8217;a a new Quick Look button that lets shoppers learn and see more details about the vehicle through a hover function that keeps them on [...]]]></description>
			<content:encoded><![CDATA[      
      <div>Reynolds and Reynolds&#8217; CarLocate.com  just announced several improvements of its car listing site. These changes are designed to help consumers find the right new or used car easily and quickly.</div>
<div>
<ul>
<li><a href="http://aimgroup.com/files/2011/06/carlocate-quicklook-button.png"><img class="alignleft size-thumbnail wp-image-11583" src="http://aimgroup.com/files/2011/06/carlocate-quicklook-button-150x150.png" alt="" width="150" height="150" /></a>There&#8217;a a new <em><strong>Quick Look</strong></em> button that lets shoppers learn and see more details about the vehicle through a hover function that keeps them on the same search results page. From the Quick Look, a shopper can click &#8220;View Vehicle Details&#8221; at the left-hand corner to review additional vehicle information. Or, to return to search results, he or she just clickx the &#8220;X&#8221; in the right-hand corner to close the pop-up window</li>
<li>The new <em><strong>Automaker </strong></em>pages let visitors see what <a href="http://www.carlocate.com/HyundaiCars.aspx" target="_blank">Hyundai</a> or Chevy or their favorite automaker has available in the way of new vehicles and differentiating features.</li>
<li>On the detail pages of vehicles &#8211; by dealers who choose this option &#8211; the availability of  Experian&#8217;s <strong><em>AutoCheck </em></strong>vehicle history is now displayed.</li>
</ul>
<p>&#8220;We&#8217;ve built CarLocate.com from the ground up to help improve the way consumers shop for a car,&#8221; said Nicole Case, CarLocate.com general manager, in the announcement. &#8220;These latest enhancements are designed to help put additional vehicle details at car shoppers&#8217; fingertips so that they can more quickly and easily locate the car they want to buy.&#8221; <a href="http://aimgroup.com/files/2011/06/carlocateautocheck.png"><img class="aligncenter size-full wp-image-11584" src="http://aimgroup.com/files/2011/06/carlocateautocheck.png" alt="" width="442" height="91" /></a></div>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/06/02/carlocate-com-enhances-vehicle-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pontiflex: how to diversify online revenue</title>
		<link>http://aimgroup.com/blog/2011/05/17/pontiflex-how-to-diversify-online-revenue/</link>
		<comments>http://aimgroup.com/blog/2011/05/17/pontiflex-how-to-diversify-online-revenue/#comments</comments>
		<pubDate>Tue, 17 May 2011 15:01:57 +0000</pubDate>
		<dc:creator>Sharon Hill</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[acquiring user data]]></category>
		<category><![CDATA[diversifying revenue: what newspapers can learn from online publishers]]></category>
		<category><![CDATA[pointiflex]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11430</guid>
		<description><![CDATA[      
      Email, mobile and social acquisition platform provider Pontiflex recently published &#8220;Diversifying Revenue: What Newspapers Can Learn from Online Publishers.&#8221;  The title tells a lot &#8211; the assumption that the word &#8220;newspaper&#8221; means print, when in fact most newspapers ARE online publishers. But that&#8217;s another story about failure to effectively market that we&#8217;ll table right now. [...]]]></description>
			<content:encoded><![CDATA[      
      <p>Email, mobile and social acquisition platform provider Pontiflex recently published &#8220;Diversifying Revenue: What Newspapers Can Learn from Online Publishers.&#8221;  The title tells a lot &#8211; the assumption that the word &#8220;newspaper&#8221; means print, when in fact most newspapers ARE online publishers. But that&#8217;s another story about failure to effectively market that we&#8217;ll table right now.</p>
<p>The executive summary points out that newspapers should be on the Web &#8211; not exactly startling news. But there are several points throughout that are helpful to news, classified and marketplace publishers. We&#8217;ve bulleted several here: <span id="more-11430"></span></p>
<ul>
<li>According to the 2010 1st Half Internet Advertising Report 36% of total online spend was for display ads.</li>
<li>95% of US residents have an email address, 47% of whom forward marketing emails to 20 or more friends.</li>
<li>51% of Twitter users follow a brand or service, while 70% of them are likely to post an update about a brand.</li>
<li>Facebook has more than 500 million users, Twitter has 100 million, and Internet radio station Pandora achieved profitability in 2010 due to its massive growth in user base.</li>
<li>Media planners who used to live by Nielsen and ComScore ratings to make ad buy decisions now turn to user numbers as the primary decider.</li>
</ul>
<p>Acquisition of user data is crucial, according to Pontiflex.  It can help publishers make money on new areas of their site, earn high eCPMs from untapped inventory, upsell banner inventory, build a comunity of users, and provide a personalized media experience.</p>
<p>All these tactics, including tips on how to get people to share their data with you, are spelled out in detail in the handy Pontiflex report. Complete a short registration <a href="http://www.pontiflex.com/landing/newspapers.jsf" target="_blank">here</a> to download this free whitepaper.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/05/17/pontiflex-how-to-diversify-online-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Axel Springer wants more acquisitions</title>
		<link>http://aimgroup.com/blog/2011/04/17/axel-springer-wants-more-acquisitions/</link>
		<comments>http://aimgroup.com/blog/2011/04/17/axel-springer-wants-more-acquisitions/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 12:48:19 +0000</pubDate>
		<dc:creator>staff</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Real estate]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=11172</guid>
		<description><![CDATA[      
      Axel Springer, the owner of real estate sites Immonet.de in Germany and SeLoger.fr in France, is looking for more acquisitions in the classified field, especially in eastern and western Europe, CEO Mathias Doepfner said at the company’s annual meeting. Online classifieds, marketing and content contributed 21 percent of Axel Springer’s sales in 2010, Doepfner said. The company, which [...]]]></description>
			<content:encoded><![CDATA[      
      <p>Axel Springer, the owner of real estate sites Immonet.de in Germany and SeLoger.fr in France, is looking for more acquisitions in the classified field, especially in eastern and western Europe, CEO Mathias Doepfner said at the company’s annual meeting.</p>
<p>Online classifieds, marketing and content contributed 21 percent of Axel Springer’s sales in 2010, Doepfner said.</p>
<p>The company, which recently acquired SeLoger, wants to grow but wants to maintain its liquidity.</p>
<p>“Just because we’re in an extraordinarily solid position financially, with barely any debt and unused credit lines, doesn’t mean we’re tempted to spend,” Doepfner said (<a href="http://www.bloomberg.com/news/2011-04-14/axel-springer-to-limit-acquisitions-to-midsize-targets-online-operators.html">as reported by Bloomberg</a>). “We’ll keep things in check and continue step by step to make unspectacular medium-sized investments, in line with our strategic priorities of transforming the company in a digital world.”</p>
<p>He said Axel Springer (SPRGn.DE) hopes to strengthen its German and French property sites. Immonet.de, owned by Axel Springer, is No. 2 in German behind Scout24, owned by Deutsche Telekom AG.</p>
<p> “The idea is to add eastern and western European markets and that it can positively impact Immonet,” Doepfner said.</p>
<p>The company increased its annual dividend by 9 percent from €4.40 to €4.80, and split its stock three-for-one. <a href="http://www.axelspringer.de/en/presse/Axel-Springer-shareholders-receive-new-record-dividend-of-EUR-4.80_1769937.html">The news release provides details</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/04/17/axel-springer-wants-more-acquisitions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paton to NAA: Quit whining, move forward</title>
		<link>http://aimgroup.com/blog/2011/03/28/paton-to-naa-quit-whining-move-forward/</link>
		<comments>http://aimgroup.com/blog/2011/03/28/paton-to-naa-quit-whining-move-forward/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 12:48:46 +0000</pubDate>
		<dc:creator>Peter M. Zollman</dc:creator>
				<category><![CDATA[Building Audience]]></category>
		<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Clark Gilbert]]></category>
		<category><![CDATA[Deseret Publishing]]></category>
		<category><![CDATA[john paton]]></category>
		<category><![CDATA[Journal Register Co.]]></category>
		<category><![CDATA[naa]]></category>

		<guid isPermaLink="false">http://aimgroup.com/?p=10905</guid>
		<description><![CDATA[      
                DALLAS &#8212; It’s a blending of the new and the old. A video clip about newspapers, the print editions, followed by a lightweight chat with Biz Stone of Twitter. Exhibitors promoting print circulation tools, and the latest mobile apps.           It seemed inauspicious when the program started with a video extolling the virtues of [...]]]></description>
			<content:encoded><![CDATA[      
      <p>          DALLAS &#8212; It’s a blending of the new and the old. A video clip about newspapers, the print editions, followed by a lightweight chat with Biz Stone of Twitter. Exhibitors promoting print circulation tools, and the latest mobile apps.</p>
<p>          It seemed inauspicious when the program started with a video extolling the virtues of print daily newspapers &#8212; “the daily addiction.” Was this going to be just another NAA rah-rah session about how great print is?</p>
<p>          Nah.</p>
<p>          After the Biz Stone warm-up, John Paton of Journal Register Co. and Clark Gilbert of Deseret News Publishing laid out the publishers. Both have spoken many times about the need for transformation &#8212; and sadly, you could literally and figuratively see the eyes rolling among many of the old-time newspaper executives in the room. But both Gilbert and Paton put it out simply and succinctly. Newspapers that don’t change radically will die.</p>
<p>          “The newspaper model is broken and can’t be fixed,” Paton said in his terrific “Ten Tweets to Transform Newspapers” presentation. (It’s <a href="http://jxpaton.wordpress.com/2011/03/26/ten-tweets-to-transform-newspapers/">totally worth reading &#8212; click over there <strong><em>now!</em></strong>)</a></p>
<p>          “The new newspaper model must become digital first and print last.”</p>
<p>          “Stop listening to print people and put the digital people in charge – of everything.”</p>
<p>          “Complaint: Newspaper dollars become digital dimes. Response: Start stacking the dimes.” Hashtag: “Stop whining about reality.”</p>
<p>          Paton was cold and brutal. It wasn’t his first time presenting to a crowd like this, but he has the advantage of having proven that he could turn around a near-death newspaper company, Journal Register, which was in bankruptcy and killing off newspapers like newsprint manufacturers chop down trees. Out of bankruptcy <a href="http://jxpaton.wordpress.com/2011/03/14/i-promised-you-delivered-the-checks-are-cut/">Paton brought the company around to a 2010  profit of $41 million in just one year, complete with a one-week pay bonus to all employees (except senior executives).</a></p>
<p>          Gilbert, who’s presented at three different media conferences during the last month, gave his best show yet.</p>
<p>          (BTW, <a href="http://www.naa.org/Resources/Articles/2011-mediaxchange-video/2011-mediaxchange-video.aspx">the video of the whole session is here and well worth watching.</a> Even if you’re not in the newspaper business. Maybe <strong><em>especially </em></strong>if you’re not in the newspaper business. Good to know the challenges they face, from the inside of the business.)</p>
<p>          Gilbert’s company isn’t a newspaper company at all &#8212; it’s an arm of the Mormon church, with a literal and figurative mission that’s much different than a typical newspaper. Even so, as a former academic at Harvard Business School Clark has learned some valuable lessons in his time at Deseret.</p>
<p>          “It’s 10 times easier giving advice than doing it. Strategy is never more than 49 percent of the solution,” he said. “It’s scary how quickly even when you’re having success, you have to rethink and reinvent.”</p>
<p>          I could write much more about the session, but since you can watch it for yourself (and I promise it’s worth your time), I won’t.</p>
<p>          We’ll be offering much more coverage of the NAA conference this week, including some notes and quotes and a few tidbits about the exhibitions, the speakers, the topics and more. Most of it will be clients-only (you <strong><em>should </em></strong>be a client!), but this one is a good starter. Check back for more info about the conference and the “classified focus day” today.</p>
]]></content:encoded>
			<wfw:commentRss>http://aimgroup.com/blog/2011/03/28/paton-to-naa-quit-whining-move-forward/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

