Building Sales
Intentional SEO misspellings may deliver hidden business (clients-only)
Blox adds mobile-only stats to traffic reports
If you’re using the TownNews.com Blox CMS and Ad Manager platform for your site’s news and advertising content, later this week you’ll be able to exclusively study the traffic your mobile platform and apps are bringing in. For those who want to enable mobile advertising, this could be quite handy. Mobile traffic reports, via the just-announced upgrade, can be delivered separately.
If you’d like to hear more about these changes, here’s the official announcement.
Partner search portal Parship expands matching service (clients-only)
Automotive News teaches social for dealers (clients-only)
Broadcast viewers age, advertiser demographic needs do not (clients-only)
Askeers.com, not a Killer Startup (clients-only)
Social: what’s it doing to you? for you? (clients-only)
LivingSocial Phoenix launch, Gannett to launch daily deals? (clients-only)
Twitter hires ad sales managers
Dan Coughlin, former Facebook media sales director, is Twitter’s new director of ad sales for the East. Amanda Levy, who used to sell advertising for Yelp, is going to direct the West sales force at Twitter.
“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” Dick Costolo, Twitter’s COO, told The Wall Street Journal. Read the rest of this entry »
