The Globe and Mail to move some content behind pay wall
Leading Canadian newspaper, The Globe and Mail, says it is planning to put much of its financial content, as well as some feature columnists and analysis pieces, behind a pay wall starting this summer. The subscription product was approved earlier this month by the company’s board of directors and was announced yesterday. Continue reading
Schibsted aims to be world’s biggest classified player
by Linda Karlsson
Big goals were set at Schibsted’s recent presentation of its Q3 2011 results. CEO Rolv Erik Ryssdal said Schibsted aims to grow further in the field of classifieds and become the largest classified player in the world.
“We are ambitious and plan to be number one within three to five years,” he said. Continue reading
Toronto Star launches tablet app
The Toronto Star has launched its own app, making it the first of the major Canadian news media organizations to do so. The app is aimed at tablet computers and will run on the iPad and Samsung Galaxy Tab to start, with other web-enabled tablets down the road. The app was built on the Pressly platform and uses HTML5. The interface allows readers to “flip through” pages, creating a magazine-like experience.
While the app doesn’t include classified advertising (yet), it does support “full screen beautiful (display) ads in between editorial content,” according to Jeff Brenner, CEO of Pressly. He called ads on apps “the highest yielding” and the most likely to generate user interaction. Other features in the app include the usual multi-touch gestures, changeable font size, video and geo-location. The Toronto Star has 3 million readers online and in print.
