HasToOffer, new classified auction site
Ageo raises €700,000 for new online venture
Ageo, owner of French general classifieds site Trèfle.com, has raised €700,000 courtesy of investor OTC Asset Management. It will use the money to create a series of consumer sites called “Quel” (‘Which’) intended to guide purchases item by item. The first such site, Quellavelinge.com (‘which washing machine’) is already online and Quellavevaiselle.com (‘which dishwasher’) is due to join it next.
Cédric Gourbault, Ageo’s founder declares that, “the goal is to bring a new brand – Quel – to the public at large”.
Styria restructures its digital business
Blocket: “Everything for sale”
By Linda Karlsson
In Sweden, Schibsted-owned Blocket.se is getting attention for a quite unusual and huge marketing investment. The site finances the new docu-soap “Everything for sale” that will be aired in 24 episodes starting this March. The purpose of the show is to present the people behind Sweden’s largest buy & sell site. Viewers meet odd collectors of smurfs, cars, soaps and much more who all use Blocket on a daily basis to buy and sell their items.
We’ll see how this boosts Blocket’s sales. The year 2011 was a record year for the site: The Swedes used the site to sell stuff worth SEK 254 billion ($37.7 billion U.S.), an amount that equals 7.3 percent of the country’s gross national product (GNP).
New Canadian group deal aggregator
There are plenty of aggregation sites that bundle together all the group buying deals in a single web location. Canadians now have a new one.
PromotionalCode.ca last week launched its own group deals aggregation service. There’s nothing mind blowing about PromotionalCode.ca’s new offering, other than it being a part of a larger site that aggregates Internet and in-store discount codes (i.e., $10 off at The Gap), printable coupons and freebies. That makes for a nice synergy, in our opinion, though it’s not at all clear if that can cut through the clutter of similar Canada-specific sites – from DealBot and Yipit, to our favorite: the amusingly-named BargainMoose (although Miser McGee comes in a close second).
GroupBuyingCanada has a list of the 40 top sites it’s watching, including the aforementioned Bullwinkle site.
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