Apartments.com aids Chicago homeless

Kevin Doyle, SVP, GM Apartments.com presents check to Ed Shurna, exec director, Chicago Coalition for the Homeless.
An Apartments.com spokesperson just told us that in its hometown of Chicago, Ill. more than 100,000 people were homeless in 2011, and in the US 3.5 million are homeless. So, Apartments.com solicited nationwide participation and greater attention through its “Raising Awareness. Taking Action: A Campaign to Help End Homelessness” Facebook initiative.
As part of the campaign, Apartments.com promised to donate $1 to the Chicago Coalition for the Homeless for every new “LIKE” it received on Facebook from November 1, 2011 – December 31, 2011. February 2 Apartments.com SVP and GM Kevin Doyle presented a check for $15,000 to the Chicago Coalition for the Homeless. Continue reading
RentGeek reads your mind, filters apartments
Here’s a nifty business model for a property-listing site that we haven’t seen before. RentGeek, a Canadian startup, filters the apartments and homes it presents by asking you to fill in an online questionnaire. We gave it a spin in Vancouver.
RentGeek asked for our age, gender, marital status, number of kids, income (we skipped that one), type of property we’re interested in, how we get around (this being Vancouver, “car sharing” was an option), pets, where we eat (at home or in restaurants), whether we work out or do yoga (we made ourselves sound a little buffer than maybe we actually are), what kind of coffee we drink, what we do on Friday nights (clubbing it or movie at home?) and, of course, how much we are willing to spend.
We were then presented with three communities, each with a Google Map and recommended properties. You can see how your survey affected the rankings; review a demographic breakdown according to the 2006 Canadian census; and check out a number of “hip” reviews of the neighborhoods by locals (we tried to chat with them, but RentGeek is not a real estate/dating site, at least not yet).
All in all, the experience was easy and we left with the feeling that RentGeek kind of did read our minds, even if it was all just algorithms. It’s certainly a model worth considering stateside.
Canadian real estate facts and figures from CAAMP
The Canadian Association of Accredited Mortgage Professionals (or CAAMP) has published its “Annual State of the Residential Mortgage Market” report. The document includes some interesting facts and figures about the Canadian real estate industry. A sample:
- There are about 13.6 million occupied homes in Canada. Of these, 9.6 million are owner-occupied, including 5.8 million with mortgages and 3.8 million without mortgages.
- The total value of owner-occupied housing in Canada is estimated at $3 trillion.
- Mortgages and lines of credit for these homes amount to $982 billion. That means Canadians have about $2 trillion in home equity, equal to 68 per cent of the total value of housing.
- Two per cent of homeowners (about 150,000 to 170,000) may have negative equity in their homes.
- Twelve percent of mortgage borrowers said they would have some problems if interest rates rose by even less than one percent.
- The average dwelling value (as estimated by the occupants) is $316,000.
The full report can be downloaded here.
Acheter-Louer online turnover up 55 percent
French property portal and free magazine publisher Acheter-Louer reported that it’s overall turnover was up 16 percent on last year, but that the online side had risen 55 percent and now accounts for nearly a third of the company’s income. By comparison the press side of the business saw only a 3.6 percent rise.
In part this is a reflection of general trends in the market, but it is also the return on the company’s efforts in the digital sector, including digital direct marketing services for real estate agents.
According to the company, January 2012 is already looking good with 146 new contracts signed for clients online. Acheter-Louer is looking to expand its services this year notably with mobile products, but the full (and verifiable) figures won’t be published until the end of April.
Whatever you do, I can do better
By Christo Volschenk
The race between private accommodation platforms Airbnb and 9Flats must be tough. Judged by the way the two competitors exchange blows. The latest tit-for-tat between the two has to do with advertising – an expensive issue for most start-ups. Continue reading
