Classified Intelligence Report

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Recruitment

Media General classifieds have come a long way, baby – UPDATE (clients-only)

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Monster hits the ground running with HotJobs (clients-only)

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New, improved Recycler.com goes national

Target Media Partners just announced the relaunch of its Recycler.com, and the site’s expansion U.S.-wide. Recycler.com is the online companion to a 37-year-old print free classified publication. The new national site offers advanced search features, keyword highlights, seller profiles and live user support.

“Our local free-ad model was so successful, we felt it was time to take it national, and to give buyers and sellers across the nation a better alternative to what is currently being offered in the online classified marketplace,” said Pam Johnston, Recycler.com’s COO, in the announcement. “We’ve retained Recycler.com’s local content and feel, while providing users greater flexibility with expanded search options and state-of-the-art technology.” Read the rest of this entry »

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JobSite aims to raise profile with sponsorships

U.K. jobs portal JobSite.co.uk will be providing headline sponsorhip for not one but three recruitment events in the forthcoming months: #truManchester, Onrec, and Mobile and Video in Recruitment.

Felix Wetzel, group marketing director, said,  “We carefully selected these three events to sponsor as they all share great synergy with the issues we’re focused on as a business.”

While Onrec and the Mobile and Video are probably better known Wetzel’s association with the “unconference,”‘ #truManchester goes beyond sponsorship (or “unsponsorship” as the conference calls it) since he can also be found blogging about the #truUnconferences series and has previously been a speaker at the #truLondon event.

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Done deal: Monster owns HotJobs

(Update for fact fix in fifth paragraph.)

Monster Worldwide has completed its acquisition of Yahoo’s HotJobs for $225 million cash, having met U.S. regulators’ scrutiny.

Concurrent with the closing, Monster will become Yahoo’s exclusive provider of career and job content on the Yahoo homepage in the U.S. and Canada, as part of a three-year commercial traffic agreement.

The deal adds about 600 U.S. newspapers currently on the Hotjobs platform to Monster’s affiliate network of 400 newspapers, for a local reach in about 1,000 newspaper markets in all 50 states. Monster had said from the outset that it would honor Hotjob’s deals with newspapers.

Still, there’s lots of work to be done. While the Yahoo deal is closed, there’s still the question of where newspaper affiliates on Hotjobs will ultimately reside. Read the rest of this entry »

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Comcast to launch VOD ads for real estate, zone-capable preprints (clients-only)

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LATCareers to power impreMedia job boards

LATCareers.com has agreed to power the recruitment sites for impreMedia, the largest Spanish-language news publisher.

LATCareers is the leading Latino-bilingual job board in the United States.

Mary Zerafa, vice president of integrated marketing for impreMedia, said the company has been looking for several years for the best solution to help it move beyond simply pushing printed employment liners online. “We just needed to find the right partner,” she said. Read the rest of this entry »

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Law would block German employers from checking applicants’ social profiles

If the vote later this week goes as anticipated, it will soon be illegal for Germany’s employers to check out job candidates’ private lives on Facebook and other social-networking sites.

The draft law was reported in the English version of Spiegel Online, one of Germany’s pre-eminent magazines, which quoted coverage from two leading newspapers, Die Welt and Süddeutsche Zeitung. The German Cabinet is expected to vote on it on Wednesday, as part of a package of privacy reforms.

Recruiters will be allowed to google prospective employees, and anything they might find beyond social sites is fair game: LinkedIn and other professional-networking sites, for example.

The article didn’t say how the government would enforce the policy, or what the consequences would be for breaking the law.

Recruiters routinely use social-networking sites to find out more about prospective employees, as a sort of cheap-and-easy background check. A 2009 survey commissioned by CareerBuilder said that 45 percent of employers used social-networking sites to research candidates, and about 35 percent admitted to rejecting applicants based on what those searches uncovered.

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New recruitment awards in U.K.

OnlyMarketingJobs.com is launching the Marketing and Advertising Recruitment Awards in conjunction with multiposter Idibu.com

Simon Lewis, co-founder of OnlyMarketingJobs.com explains the thinking behind the awards; “For marketing and advertising recruiters the recent recession has presented many challenges, both for businesses and individuals, these awards have been designed to reward excellence in our field.”

There are 10 categories of award; Best Newcomer; Recruitment Innovation; Best Candidate/Client Experience; Best Regional Agency; Best Niche Agency; Most Effective Social Media Strategy; and Personality of the Year.

Finalists are due to be announced in September.

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DMGT consolidates assets to support ambitions (clients-only)

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