In a just-published study conducted by Nielsen for Cars.com, mobile car shoppers were found to be younger, affluent, and more likely looking for a new car, as compared with those in the US who car shopped by other means. Nielsen talked to 1600 shoppers, some of whom even used their smart phones right from the dealer’s lot.

“It’s no secret that mobile devices have completely changed the way consumers shop, making it crucial that retailers – automotive or otherwise – understand who mobile shoppers are and how they’re using their devices differently than their laptops or desktops,” said Sharon Knitter, Cars.com senior director, Mobile, in the announcement. “This study informs our ability to deliver a great car shopping experience to our users no matter what screen they’re visiting us on, as well as making us a better partner to our dealer customers and advertisers as they implement their own mobile marketing strategies.”  Continue reading →