Social

Boocoo Auctions soon in Canada

Ranger Data Technologies’  Boocoo Auctions, the online auction marketplace for nearly 300 publishers and broadcasters, just announced two milestones – one million items listed, and a launch in Canada. Here’s what they emailed about their growth performance:  Continue reading

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Adknowledge continues buying spree with Toronto’s AdParlor

Performance ad network Adknowledge has acquired the Toronto-based startup AdParlor. Adknowledge courted AdParlor for its expertise in Facebook advertising; AdParlor built its business by offering advertising tools initially to social game developers, but now has expanded and counts a broader range of marketers and agencies as its clients. Continue reading

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 Slick Facebook Daily Deals app

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 Classified idea sharing via LinkedIN

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Groupon tracking for merchants

At long last, what has been sorely missing from Daily Deals is now available from Groupon – the ability for Groupon merchants to track their sales and hear what consumers think about their Deals.

Housed on Merchants.Groupon.com (The Groupon Merchant Center) the analytics provide buyer demographics by age, gender, and zip code. Included as well is the feedback of the more than one million Groupon deals buyers who told the Deals provider whether they’d recommend the purchase and merchant to others, and what they thought of the Deal.  Merchants can access a compilation of their own deals, whether Groupon or the more time-sensitive Groupon Now, as well as returning-customer earnings in the Groupon Rewards loyalty program.  Continue reading

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2012 Recruitment predictions from recruiters

RecruitingBlogs.com, the online global community for recruiters, has just posted its 10 Predictions for Recruitment and Staffing in 2012.

The highlights:

  • LinkedIN will reach 300 million users by the end of 2012
  • Facebook’s decline in usage will continue in 2012 as Facebook apathy takes a firm hold
  • Video assessment will go mainstream for corporate recruiters
  • Twitter will explode as a recruitment communication tool
  • Social media litigation will become the single largest headache for HR departments
  • Mobile will dominate the total spend in recruitment / HR portals
Here are all the details.  We’d like to point out, however, that while we as well have concerns about Facebook’s traffic going forward,  the social media giant is showing signs of evolving into a powerful recruitment tool. Some firms and job listing sites have evolvedtheir recruitment offerings into Facebook apps that mesh job seeking with social connections of those affiliated with the hiring companies. Additionally, some recruitment sites – Monster’s BeKnown is perhaps the best example – allow job seekers to create a professional-only Facebook presence where recruiters can see them and they can see and search Monster job openings. For more details on these social HR ventures, read our annual recruitment issue of Classified Intelligence Report (CIR 12.23, Dec. 15, 2011) . If you’re not currently an AIM Group client, email info@aimgroup.com for a copy of this informative report.
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