Social

 Coleman hire hints of Google / newspaper ad, news team up

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BiteHunter starts Daily Deals mobile buys

Though it’s only enabled for Apple mobile devices, Daily Deals aggregator BiteHunter alerts consumer to individualized Daily Deals from several sites and lets them buy them right from their own Iphones.  Dozens of  well-known Daily Deals sites are aggregated, including Google, Living Social, Gilt City, Travel Zoo and Restaurant.com.

Consumers searching for dining deals can, for example, search as specific as cuisine. They can see reviews and recommendations for the various restaurants, as well as contact details and menu. The consumer enters her or his credit card information once and the BiteHunter BiteBuy technology takes care of the rest of the buying process for every transaction from then on.

This is technology worth emulating. We hope they add Android capability soon.

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Tribune242.com, new Nassau news site, classifieds coming soon – UPDATE

Ellington Marketplace, a licensed product of The World Company’s Mediaphormedia, is the platform behind Tribune Limited’s new Tribune242.com, in Nassau, Bahamas. While the online / PDF publication is news only, classifieds are coming soon. Viewers can listen to Tribune Radio News podcasts, take part in polls, and follow the publication on Twitter – @Tribune242, or Facebook – Facebook.com/tribune242.

Please note: this update is a correction of a prior version that affiliated the publication with Chicago-based Tribune Company. That is not the case. The entirely separate Tribune Limited organization is based in Nassau, Bahamas.

Prior to the launch of classified listings, the Marketplace product offers ad sales opportunities to auto dealers, real estate practitioners, property managers and service firms through its business directory product. Marketplace enables a directory of local businesses, typically at no charge to the business, with upsells that boost the publisher’s bottom line. Coupon capability, and ad tracking / analytics are part of the package. While not the only Marketplace product for publishers, Mediaphormedia’s Marketplace has a long history of working with media clients that include Ogden Publishing Corp., Amarillo (TX) Globe News, and Fayetteville (AR) Flyer. For what Marketplace can do for classifieds, take a look at WorldClassifieds, the classified home of The World Company’s flagship newspaper, the Lawrence (KS) Journal World.

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Thousand percent rise in Facebook job applications

Dan Cohen, sales director of U.K. multi-posting software provider Broadbean Technology, told the APSCo (Association of Professional Staffing Companies) in London that applications to jobs on Facebook rose by 1,000 percent and applications to jobs on Twitter by 500 percent in 2011 from 2010, according to an analysis done by the company.

Describing use of the two leading social networks for recruitment as “a no-brainer”, Cohen said “it is free, it is extremely efficient, and it is not going to go away”.

While the figures might be eye-catching, the growth in social recruiting may not come as a surprise. Still, Cohen underlined the importance of traditional job boards, which have seen a 10.8 percent rise during the same period. As Cohen put it: “The job board market is still going strong.”

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 FindTheBest debuts classified content, comparisons

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 Tamedia shuts down social-buying platform Scoup.ch

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Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

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