I’m in Denver for the  Colorado Automobile Dealers Association‘s  first-ever Innovative Dealer Summit. A day-long event that starts with 7:30am breakfast, I’ll be covering it here and for CIR, but I’ll also be tweeting about # ISD10 as ClassifiedTiger.

There are many simultaneous sessions and a few  keynotes but I’ll primarily be in the sales and marketing or social media sessions, as that’s what our media-industry clients need to hear about.  First up is Jared Hamilton of Driving Sales ,talking about Aggressive Search and Social Strategies for Proven ROI.

AutoTrader.com’s CEO Chip Perry speaks at the noon luncheon sponsored by his firm. His topic: Automotive Advertising: Embracing the Internet as an Influencing Medium.

Representing the non-profit  Television Bureau of Advertising, Scott Roskowski will discuss Automotive Marketing and Media today.

AskPatty.com’s Jody DeVere talks about Marketing to Women on a Zero Budget. That’s at 2pm.

There’s lots more – a jam-packed day and early evening, for sure. More later.

Target Media Partners just announced the relaunch of its Recycler.com, and the site’s expansion U.S.-wide. Recycler.com is the online companion to a 37-year-old print free classified publication. The new national site offers advanced search features, keyword highlights, seller profiles and live user support.

“Our local free-ad model was so successful, we felt it was time to take it national, and to give buyers and sellers across the nation a better alternative to what is currently being offered in the online classified marketplace,” said Pam Johnston, Recycler.com’s COO, in the announcement. “We’ve retained Recycler.com’s local content and feel, while providing users greater flexibility with expanded search options and state-of-the-art technology.” Read the rest of this entry »

Zillow, which just nine months ago added rental listings to its real estate search site has now added another 90,000 managed-rental listings to its database through a collaboration with Apartments.com, a Classified Ventures site.

The new listings include unit details, photos, floor plans and contact information for the property managers. Read the rest of this entry »

CarDealerWiki.org is the new creation of PCG Digital Marketing CEO Brian Pasch. Created as a free place for auto dealers to showcase their services, testimonials, vehicle videos and even auto listings, and to talk among themselves, the wiki also allows consumers to write dealer reviews. Not many have so far – it’s that new – but Pasch has uploaded several categories of manufacturers by state, and posted a walk-through video about creating a dealer profile.

While publishers and broadcasters probably won’t be welcome to showcase here (each profile has to be approved before publication) it soon might be  a good place to find auto dealer advertiser prospects, and find out what the dealers need from their marketing resources. Read the rest of this entry »