Strategy

Digital poised to become Springer’s biggest revenue-generator

By Christo Volschenk
Axel Springer, one of Germany’s leading media groups, is about to make history. When its digital division replaces its newspaper division as the group’s biggest revenue-generator in the second quarter, Axel Springer will be the first multimedia group in Germany to rid itself of its dependence on print to become a digital-driven media group. Continue reading

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Certifikid: Perhaps not a win-win-win

By Sharon Hill

According to The Washington Post, Certifikid, a DC-based Daily Deals site focused on children’s products, is expected to earn in 2012 more than $350,000 from $2 million worth of Daily Deals sales.   The Post also reported a record February for the site and its teleworking-mom founder Jamie Ratner,  with $100,000 in gross sales for the month. Promotions included gyms, summer camps, haircuts for kids, birthday party packages, and family photography. The top-selling Deal that month was Baltimore Harbor’s Urban Pirates Family.  Certifikid buyers spent nearly $30,000 for that one family outing. Certifikid recently launched a “special needs” focus, with alerts and deals especially for children with special needs. In a video interview with Baltimore’s WBAL TV Ratner talked about her company’s mission to put “special needs” families together, and provide them the outlet they needed.  A Certifkid Cares project offers schools and other organizations a group-referral program that can make up to $1000 for the organization. It all sounds great, doesn’t it? Perhaps not.  Continue reading

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Immonet rolls out new sites for Madsack

By Christo Volschenk
German real estate platform Immonet has gone live with new real estate portals on 7 regional newspaper sites of media group Madsack. Another 9 will go live before the end of May, 1 of which is not majority-owned by Madsack, Immonet said in a media statement today. Continue reading

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 Twitter classifieds, by startup CLDmkt

There is no excerpt because this is a protected post.

Zillow gossip gets juicier

By Sharon Hill

The gossip about Zillow has just gotten ”juicier.” Amidst a rumor that Zillow is about to spend $45 million to buy rental management software firm RentJuice, the third-largest online real estate marketplace has just announced its new Android rental app. Both follow on the heels of Zillow’s launch of Rent Zestimates. (For even more on Zillow doings, and industry-insider ponderings about what’s really going on, read our upcoming CIR.)

RentJuice made its own important announcement two weeks ago, making it an even “juicier” buy for Zillow. The new RentJuice product is called Common Application. The new online and mobile-enabled tool could be described as a Facebook Connect for rental listings. With the new Common Application, a prospective renter can complete her or his online application one time and then send it in one-click thereafter to any property she favors. The tool also enables online and smart-phone or tablet-based lease application as well

Here’s the Zillow app news release:  Continue reading

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Media companies battle for classified ad dominance in Latin America

ALTAMONTE SPRINGS, Fla. — A classified advertising battle is under way in Latin America, with regional classified portals expanding and evolving in hopes of fighting off major multinational media classified publishers moving in from outside the region.

Opportunities abound, as demonstrated by companies like EBay and Naspers targeting Continue reading

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Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

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