By Sharon Hill

Edmunds.com just signed with Contact At Once, joining AutoTrader.com and Cars.com in adding live chat to its dealer listings, with the goal of increasing sales communications between consumers and dealers

“Today, according to Dealer Chat Market Share, nearly 20 percent of all dealers use live chat on their own websites and that number continues to rise,” Contact At Once director of marketing Aaron Hassen told us by email. “As the major automotive listing sites have embraced live chat, dealers have increasingly begun integrating live chat into their processes and are selling more cars as a result.”

“ContactAtOnce! fully managed chat is responsible for a 25 percent increase in our sales, both new and used,” Chris Forsythe, Internet & BDC director at David Stanley Chrysler reported to Hassen. “ContactAtOnce! is the most cost-effective way to sell more cars immediately,” he said.

Here’s the official announcement, from Edmunds.com: Continue reading →