Black Friday Web site traffic up 87%, says Hitwise
Experian Hitwise just announced that online traffic to a custom category of Black Friday advertising Web sites increased 87 percent for the week ending Nov. 21, 2009. Visits to Black Friday Web sites were up 4 percent compared with the same week in 2008.
The growth in traffic to sites that specifically focus on telling consumers about Black Friday retail deals resulted in an overall referral traffic increase to the top 500 retailer Web sites of 14 percent over 2008. Wal-Mart received the greatest share of referred traffic for last week - 13 percent, while Target and Best Buy each received a little over 4 percent of the referrals. The sites that received the most traffic from Black Friday search terms were Dealighted.com, Target, BlackFriday2009.com, Walmart and Bing.
Amazon was the most visited retail Website overall for the week ending Nov. 21, 2009, receiving 15 percent of the visits among the top 500 Websites. Walmart, Target, Sears and BestBuy made up the rest of the top five. Fandango received the largest increase in visits week over week (42 percent) among the top 20 visited Web sites. Macy’s received a 13 percent increase in visits, followed by Kohls with a 10 percent increase among sites with the largest increases over the previous week. Overall visits to the top 500 retail Web sites were up 6 percent for the week ending Nov. 21, 2009, versus the week ending Nov. 14, 2009.
YouTube to make buying music easier
When Google bought YouTube for $1.65 billion two years ago, many industry analysts were left scratching their heads. YouTube was king of the hill for user-created videos but how would Google make money from the site? This week, Google may have taken baby steps towards addressing that concern.
Music videos on the site will now sport an icon to buy that song from either Apple’s iTunes or Amazon.com. The idea is that if you like a song, you don’t need to leave YouTube to buy it.
Google is counting on new forms of advertising to help it make up for a slower growth of its core text ads business.
The new YouTube program is starting off with a limited number of partners: Only EMI and Universal are participating. The recently released video game Spore from Electronic Arts is also available. YouTube plans to expand the program beyond iTunes and Amazon and to include other merchandise like concert tickets, a Google spokesman said.
Music labels will also be able to put “buy” links next to user-uploaded videos whose images or soundtrack match what the labels are offering. The matching process is via YouTube’s Content ID system which was originally created to help content owners find unauthorized material on the site. The pendulum now seems to have swung the other way with labels embracing user content incorporating their work.
The new YouTube service is long overdue, even Google execs admitted. Earlier this year, Google CEO Eric Schmidt said it had taken longer than expected to find the right advertising models for YouTube. “You Tube is a huge end-user success and we are awaiting the monetization that goes with that, and we believe it will come,” Schmidt said.
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