McArthur joins Maryland Pennysaver group
Paul McArthur, who was executive director of the American Classifieds / Thrifty Nickel group, has joined the Pennysaver Group of Hanover, Md., as EVP of sales and marketing and president of its digital business unit.
The Pennysaver Group delivers 1.1 million publications a week in eight counties in Maryland, and operates the sites PennysaverWired.com and JobListOnline.com covering Maryland and the District of Columbia. The group is the largest privately held free distribution community-based shopper company in the U.S.
“Paul is a giant in the business of connecting buyers and sellers,” said Orestes “O.B.” Baez, CEO of the Pennysaver group. “His most recent success includes significant inroads in using hyperlocal digital strategies to reach local merchants untouched by large dot-coms and Web portals.”
WebVisible to power advertising on American Classifieds Web sites
Local online advertising vendor WebVisible has partnered with American Classifieds to manage display and banner ads on American Classifieds network of 80 Web sites. The program, called AmazingClicks, is powered by WebVisible’s proprietary Geneva software platform, which takes care of order management, deployment and optimization. Advertisers can determine if their ads run locally, regionally or nationally. They can also customize their campaigns to direct traffic to promotions, sales events or other initiatives. WebVisible’s system includes a separate Web-based reporting site as well as landing pages for small businesses.
To date nearly 400 American Classifieds representatives have been trained.
American Classifieds has been publishing free rack distributed classified books for 35 years. It has a weekly print run of over 2.7 million circulation in 23 states. Its Web site receives over 4 million unique visitors/month.
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