US auto ad spend downturn
Inventory shortages and the tsunami in Japan are thought to be major factors in limiting the auto advertising growth in the United States.
courtesy of MediaPost
Innovative Dealer Summit, we are there
I’m in Denver for the Colorado Automobile Dealers Association‘s first-ever Innovative Dealer Summit. A day-long event that starts with 7:30am breakfast, I’ll be covering it here and for CIR, but I’ll also be tweeting about # ISD10 as ClassifiedTiger.
There are many simultaneous sessions and a few keynotes but I’ll primarily be in the sales and marketing or social media sessions, as that’s what our media-industry clients need to hear about. First up is Jared Hamilton of Driving Sales ,talking about Aggressive Search and Social Strategies for Proven ROI.
AutoTrader.com’s CEO Chip Perry speaks at the noon luncheon sponsored by his firm. His topic: Automotive Advertising: Embracing the Internet as an Influencing Medium.
Representing the non-profit Television Bureau of Advertising, Scott Roskowski will discuss Automotive Marketing and Media today.
AskPatty.com’s Jody DeVere talks about Marketing to Women on a Zero Budget. That’s at 2pm.
There’s lots more – a jam-packed day and early evening, for sure. More later.
- New Study Names Edmunds.com Most Popular Car Dealer Review Site
- HomeZada Integrates to Pinterest for DIY Projects
- Contact At Once! Dealer Chat Software Now Available to DealerRater Certified Dealer Partners
- United States:
- Vizu Moves into Social Media Ad Success Measurement
- McClatchy Names Elaine Lintecum As Vice President, Finance And Chief Financial Officer And Announces Other Leadership Changes
- United States:AutoTrader.com Announces New Leadership at VinSolutions
- Grenlist.com is a “Classifieds Community”, with environmental integrity! Every aspect of the site, has been created by the people, for the people!
- Canoe.ca publisher Quebecor reports Q1 2012 results
- Yellow Media Reports $3 Billion Quarterly Loss
