US auto ad spend downturn
Inventory shortages and the tsunami in Japan are thought to be major factors in limiting the auto advertising growth in the United States.
courtesy of MediaPost
Innovative Dealer Summit, we are there
I’m in Denver for the Colorado Automobile Dealers Association‘s first-ever Innovative Dealer Summit. A day-long event that starts with 7:30am breakfast, I’ll be covering it here and for CIR, but I’ll also be tweeting about # ISD10 as ClassifiedTiger.
There are many simultaneous sessions and a few keynotes but I’ll primarily be in the sales and marketing or social media sessions, as that’s what our media-industry clients need to hear about. First up is Jared Hamilton of Driving Sales ,talking about Aggressive Search and Social Strategies for Proven ROI.
AutoTrader.com’s CEO Chip Perry speaks at the noon luncheon sponsored by his firm. His topic: Automotive Advertising: Embracing the Internet as an Influencing Medium.
Representing the non-profit Television Bureau of Advertising, Scott Roskowski will discuss Automotive Marketing and Media today.
AskPatty.com’s Jody DeVere talks about Marketing to Women on a Zero Budget. That’s at 2pm.
There’s lots more – a jam-packed day and early evening, for sure. More later.
- Canada:Yellow Media Inc. Reports 2011 Fourth-Quarter and Full Year Financial Results
- Scripps Networks Interactive Reports Double-Digit Revenue Growth in the Fourth Quarter
- ClassifiedAds.com Names Jim Nutt its Vice President of Engineering
- Move, Inc. Announces Fourth Quarter 2011 Financial Results
- MOVE, INC. APPOINTS CHIEF TECHNOLOGY OFFICER
- New Research Helps Consumers Identify Women-Friendly Dealerships
- MMA Makes It Easier to Buy and Sell Mobile Ads
- Apartments.com Offers Tips for Living Together this Valentine’s Day
- Telstra delivers revenue, profit and customer growth; guidance confirmed
- Groupon Announces Fourth Quarter 2011 Results
