Canada car collab: AutoTrader.ca, Yahoo
Here’s the announcement:
autoTRADER.caTM and Yahoo! Canada Announce Partnership
Yahoo! Consumers to Tap Into One of Canada’s Largest Car Inventory; Provides Used Car Sellers With Huge New Digital Audience
TORONTO, ONTARIO–(Marketwire – July 21, 2011) - TRADER Corporation and Yahoo! Canada today announced a partnership, making autoTRADER.ca™ the official automotive partner powering the Used Car section of Yahoo! Canada Autos. Consumers can access the new site and all of the features by visiting http://yahoo.autotrader.ca/.
“We are very excited to announce this new partnership with Yahoo! Canada. Together we will connect more buyers and sellers and provide a quick, simple way for consumers to find their perfect car through our comprehensive inventory,” said VP Marketing, Normand Théberge, TRADER Corporation, “this partnership represents another step forward in our continual search for ways to extend the reach of our dealer network.”
The alliance creates a seamless user experience for autoTRADER.ca and Yahoo! consumers in Canada. Buyers will be able to find the best deals on used autos through advanced search capabilities and sellers can quickly list their vehicle for free. For the first time, private car sellers and dealers will have access to Yahoo!’s extensive audience. Consumers will now have access to a large inventory of cars, motorcycles, ATVs, RVs, trucks and boats.
“As the premier digital media company, we continue to deliver the personalized content and information that consumers crave,” said Michel Protti, country manager, Yahoo! Canada. “With our redesigned Yahoo! Autos site, we’re excited to extend autoTRADER.ca‘s car listings to millions of Yahoo! consumers across Canada, providing trusted auto and vehicle listings and delivering exceptional experiences to users, advertisers and partners.”
autoTRADER.ca™ is Canada’s leading source for new and used cars through its print and online properties. The site attracts approximately 1.5 million unique visitors monthly (source: comScore Media Metrix).
About TRADER Corporation
TRADER Corporation is a Canadian leader in print and online vertical media with over 71 publications and six websites covering the automotive and generalist verticals. Its main print brands include autoTRADER™, autoHEBDO™, Autos.ca, The Bargain Finder™ and Buy&Sell™. Its online destinations include: autoTRADER.ca™, autoHEBDO.net™, Autos.ca and BuySell.com. For more information about Trader Corporation, visit www.TRADERCorporation.com.
Yellow Media sells AutoTrader.ca, more
Here’s the announcement:
Kijiji Canada charging ahead, Wheels uses print advantage
The competitive balance in Canada’s online auto vertical continues to shift. Kijiji Autos — which has by far the most private-party listings but is far behind AutoTrader.ca in dealer inventory — has begun charging dealers for listings. Rates per vehicle for a 31-day listing range from C$9.99 in Quebec & B.C. (where Trader’s LesPAC and BuySell are dominant) to $11.99 across the country and $14.99 in the Greater Toronto Area. (“Dealers” are defined as anyone with more than two vehicles for sale.) Kijiji Canada has been offering dealer packages since late 2009, working with inventory partners Strathcom, Boost Motors, Evolio and EDealer, but apparently now will block any attempts at “free” commercial postings. An impressive ComScore chart shows Kijiji’s market-leading traffic; the challenge is convincing dealers that its traffic turns into meaningful leads. Meanwhile, the Metroland / Torstar-owned Wheels.ca is flooding its Ontario markets with four-page, full-color print editions displaying inventory from each local market. Nearly 2 million copies are delivered, either with the local newspaper or by alternative methods where no Metroland paper is published. The combination of online and mass-delivered print is, while an expensive investment, a weapon that’s virtually impossible for competitors to match.
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