AutoTrader.com extends Heart & Mind campaign
The Heart & Mind ad campaign launched by AutoTrader.com in May has worked so well for its own marketing and that of its dealer and private advertisers, that the auto listing site is expanding the campaign. Additional broadcast coverage will include USA Network, ESPN and ABC.
The SportsCenter show on ESPN, and ABC’s Saturday night college football and Monday Night Football will start airing AutoTrader.com commercials very soon. You’ll also see the Heart & Mind spots on Fox NFL Sunday, the post-season playoffs of Major League Baseball, and TNT’s World Series and NBA coverage. Continue reading
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