By Sharon Hill

Behavioral targeting, a darling of online marketers and publishers (see CIR 10.18, Sept. 17, 2009) has long been under intense scrutiny by consumer advocates and U.S. legislators.The primary consumer objection to BT seems not to be the tracking itself but the failure to disclose who is doing it when and how it’s being used. In contrast, transparent targeting is often welcomed when the publisher or vendor re-labels it, gives consumers the control, and clarifies its benefits. We found three that would seem to fit that bill: Groupon, WeShop and Beezag. Continue reading →