Groupon goes niche with new ‘deal personalization’
By Sharon Hill
Behavioral targeting, a darling of online marketers and publishers (see CIR 10.18, Sept. 17, 2009) has long been under intense scrutiny by consumer advocates and U.S. legislators.The primary consumer objection to BT seems not to be the tracking itself but the failure to disclose who is doing it when and how it’s being used. In contrast, transparent targeting is often welcomed when the publisher or vendor re-labels it, gives consumers the control, and clarifies its benefits. We found three that would seem to fit that bill: Groupon, WeShop and Beezag. Continue reading
- New Study Names Edmunds.com Most Popular Car Dealer Review Site
- HomeZada Integrates to Pinterest for DIY Projects
- Contact At Once! Dealer Chat Software Now Available to DealerRater Certified Dealer Partners
- United States:
- Vizu Moves into Social Media Ad Success Measurement
- McClatchy Names Elaine Lintecum As Vice President, Finance And Chief Financial Officer And Announces Other Leadership Changes
- United States:AutoTrader.com Announces New Leadership at VinSolutions
- Grenlist.com is a “Classifieds Community”, with environmental integrity! Every aspect of the site, has been created by the people, for the people!
- Canoe.ca publisher Quebecor reports Q1 2012 results
- Yellow Media Reports $3 Billion Quarterly Loss
