Kijiji Canada charging ahead, Wheels uses print advantage
The competitive balance in Canada’s online auto vertical continues to shift. Kijiji Autos — which has by far the most private-party listings but is far behind AutoTrader.ca in dealer inventory — has begun charging dealers for listings. Rates per vehicle for a 31-day listing range from C$9.99 in Quebec & B.C. (where Trader’s LesPAC and BuySell are dominant) to $11.99 across the country and $14.99 in the Greater Toronto Area. (“Dealers” are defined as anyone with more than two vehicles for sale.) Kijiji Canada has been offering dealer packages since late 2009, working with inventory partners Strathcom, Boost Motors, Evolio and EDealer, but apparently now will block any attempts at “free” commercial postings. An impressive ComScore chart shows Kijiji’s market-leading traffic; the challenge is convincing dealers that its traffic turns into meaningful leads. Meanwhile, the Metroland / Torstar-owned Wheels.ca is flooding its Ontario markets with four-page, full-color print editions displaying inventory from each local market. Nearly 2 million copies are delivered, either with the local newspaper or by alternative methods where no Metroland paper is published. The combination of online and mass-delivered print is, while an expensive investment, a weapon that’s virtually impossible for competitors to match.
Torstar, Aspers part of Canwest auction, says G&M (updated)
Update March 13: The Globe and Mail reports that Torstar Corporation, publisher of Canada’s largest newspaper The Toronto Star, is one of the bidders for Canwest newspapers. (Torstar owns 20 percent of Black Press, previously identified as a potential buyer.) Also named in the story as backers of various bids are Fairfax Financial Holdings (the Toronto company, not the Australian one), Onex Corp., Alberta Investment Management Corp. and Australia’s Macquarie Group. And Dennis Skulsky, head of the Canwest newspaper group, has resigned.
(Original item follows.) The Asper family is involved in one of “about” six bids to acquire Canada’s largest newspaper group, Canwest LP, according to the Globe and Mail. The newspaper goes on to list the usual suspects — David Black of Black Press, Glacier Media Inc. and an executive buyout led by National Post president Paul Godfrey — and speculates that the others are “private-equity investors.”
The print portion of Canwest Global Communications Corp. was put up for sale by its creditors, Canada’s largest banks, earlier this year, and bidding closed March 5. Many others expressed interest in parts of the newspaper chain, but the banks want to unload all 11 dailies and 35 community papers for a minimum C$950 million.
The Globe article doesn’t say who’s bankrolling the Aspers in the newspaper auction, but Leonard Asper resigned last month from the company his father created, and then joined Goldman Sachs in its efforts to block Shaw Communications’ purchase of the bankruptcy-protected broadcast and cable side of Canwest Global.
YPG goes shopping, ramps up search
A busy week for Canada’s Yellow Pages Group: It announced Monday the acquisition of two dot-com companies. Clear Sky Media Inc. runs the high-profile RedFlagDeals.com, a “provider of online promotions and shopping tools for Canadians, with an estimated 2.2 million unique visitors per month,” as well as PriceCanada.com. YPG also picked up the 411.ca brand and “an ownership interest” in 411 Local Search Corp., to eliminate confusion with YPG’s dominant Canada411.ca online directory. Terms of the purchases were not released. And last Thursday, YPG announced its new suite of search engine services for small businesses, including a pretty cool video. Like all directory companies, YPG no doubt hears Google’s winged chariot hurrying near, as in this New York Times piece on $25-a-month SMB “enhanced listings”.
Canada’s Competition Bureau attacks MLS (updated)
The door to real estate competition — and consumer choice — continues to slowly creak open in Canada. After three years of investigation and negotiation, the federal Competition Bureau is attacking the Canadian Real Estate Association and its Multiple Listing Service, it’s reported today. With more than 90 per cent of property transactions listed on MLS, Canadian home sellers face a near-monopoly and pay an average 5 per cent commission on selling their homes; at an average price of over C$300,000, that’s a C$15,000 hit. As previously blogged here, court challenges to CREA’s rules have been unsuccessful, but a Competition Tribunal ruling may encourage the belated arrival in Canada of American services such as Trulia and Zillow — or encourage publishers like Canwest Global’s Househunting.ca and Torstar’s Homefinder.ca to enhance their digital divisions’ existing use of Adicio products. “Though the mills of God grind slowly, yet they grind exceeding small,” at least in Canada. UPDATE: Globe & Mail says the Bureau’s actions won’t encourage American-style services, but Toronto Star says a separate investigation against Toronto Real Estate Board might do so. And further National Post coverage here (including quotes from a fellow with an unusual surname).
Canwest keeps Working on its Driving
These can’t be the most pleasant times at Canada’s Canwest Global Communications, given its uncertain ownership prospects. But that hasn’t stopped the digital division from moving ahead. This week, Canwest relaunched its automotive site, Driving.ca, with “enhanced vehicle comparison tools and more content, helpful microsites, and more reviews than ever before”. Video from Global TV’s Driving Television and content from the newspapers are integrated into the new site, which will be promoted in a new ad campaign, tagged “smarter buyer, better car”. The functionality is chasing last year’s relaunch of Torstar’s Wheels.ca, Ebay’s Kijiji.ca, Sun Media’s Canoe Autos, plus MSN & Yahoo — and the market leader, Trader.ca — though a press release claims Driving.ca is “preferred” over any of its competitors. (Although Kijiji and Trader have far more used vehicles online than does Driving.) Meanwhile, Canwest’s recruitment vertical, Working.com, this month quietly added search functionality that aggregates listings from competitors, including Workopolis and Monster.
Workopolis Olympic contest gets 70,000 votes
“Canada’s biggest job site”, Workopolis celebrates its 10th anniversary this month, and no one is happier about it than Chantal Beaudoin. With 40,000 of 70,000 votes cast, the trilingual Montrealer won the vote to become the Workopolis Ambassador at the Vancouver Olympics next month. Perhaps borrowing a great idea from Australia’s “world’s best job” contest, the job site attracted hundreds of applicants from across the country to earn $7,000 for a three-week job welcoming athletes. Workopolis has gained visibility as the “official recruitment supplier” of the Games, handling tens of thousands of volunteer positions. If Chantal gets tickets for the gold-medal men’s hockey final, she might want to flip them; seats have been advertised (privately) for as much as $15,000 each. Only in Canada…
