Proposal: ‘Why niche job sites should band together’
Citing stats that U.S. unemployment is rising faster for ethnic minorities, returning veterans and workers with disabilities than the general population, an intersting post on Cheezhead.com suggests that niche job sites should band together “in a meaningful way” bring more opportunities to these challenged groups.
“The big three of the traditional job boards continue to follow a ‘one size fits all’ model and have very little to offer to these segments. The so-called ‘aggregator’ search players have also not shown much interest on these fronts,” writes guest poster Rathin Sinha, president of America’s Job Exchange.
And while there are great, dedicated niche boards serving their relevant groups, they don’t have critical mass. What’s needed, Cheezhead proposes, is a co-op.
“What can work is a model where a cooperative network of smaller sites can be pulled together under a common framework to reach these special groups. Essentially, the market needs a destination where these groups can come together. It needs a place where the right jobs for the right audiences can be searched. It needs a place where employers who want to reach all of these audiences can do so with a single click of the mouse.”
Food for thought, certainly.
HirePPC , new Cheesman project
Award-winning recruitment blogger and expert Joel Cheesman just announced the official launch of HirePPC, a site and service for employers who want better hiring ROI through tracking and reporting. It all began, Cheesman told AIM Group, with Cheezhead’s many recruiter clients who didn’t have the bandwidth required for a full-fledged PPC job-posting study. Nor did Cheezhead. So HirePPC was created.
“We have clients that we do SEO for,” Cheesman said. “We always stayed away from PPC…but over the last five years PPC has evolved to a growing number of verticals such as TwitterJobSearch. TweetMyJobs and even Twitter itself I’m sure will have PPC at some point.” Social sites will be part of what HirePPC studies for its client postings, as powerful tools for reaching passive candidates. “We want to dedicate more money to see if this [PPC] thing is going to work,” clients told Cheesman.
The HirePPC site has been live approximately 90 days, for Cheezhead clients only. Today, July 20, it’s open to the public. The longest campaign so far has only been 60 days, which makes assessment difficult, but there are some early takeaways. Nursing candidate applications cost hiring managers about $5 each, with health care in general $10-$15 each. “A lot depends on the company site,” said Cheesman. “if it’s difficult to register or get to the site the conversion is hurt. We’re paying about 13-18 cents per click in general.”
The goal for HirePPC is to educate the candidate as well as the employer. Employers pay a flat setup fee, and a percentage of monthly spend.
Rumors: Yahoo-Monster marriage?
Recruitment blogger Joel Cheesman writes on Cheezhead that there are rumors circulating that Yahoo is interested in buying Monster — or maybe even vice-versa.
It was a small mention in a larger blog item about how Monster CEO Sal Iannuzzi might (or might not) have gotten heavy-handed by having an alleged employee remove his view from the belly of the beast on the Yahoo Finance message board. Joel points out there was no way of knowing whether the original poster was indeed a Monster insider — he was tipped by anonymous e-mail — although he “sounds like an insider,” Joel writes. And he points out that even if the poster was legit, there’s no way of knowing whether Iannuzzi had a hand in muzzling the guy. The only thing known for sure, an entry on the Yahoo Finance message board sinced removed can still be found in Google’s cache.
And Joel also points to this entry on the Yahoo Finance message board about “strong rumors” that Yahoo wants Monster’s executive team to run HotJobs.
What do we have to say about rumors? Your mileage may vary.
‘New’ Monster’s debut ball Jan. 10
Recruitment blogger Joel Cheeseman snagged a rare interview with Monster’s Eric Winegardner, VP of client-adoption, talking about the revamp of Monster.com and the public unveiling, set for Jan. 10.
The Cheezhead also got his hands on a new sales brochure that touts the remodeled Monster, which he posted here. (It’s a PDF file. If your browser doesn’t support PDF viewing, click right to download it to your computer.) In it, we get a couple, small, tease-y peeks at the new interface, which looks much fresher than Monster’s current design. As a sales piece, it’s short on specifics, though.
Elaborating on what’s new, Winegardner described tools intended to help job-seekers manage their careers, including a “mapping” tool and “benchmarking” tool that tracks a seeker’s career and offers career insights and relevant recommendations for career growth. Sounds cool. As more and more people are thrown out of work, they’ll probably have the time to do what sounds like a lot of data entry.
Don’t look for Trovix-powered search-and-match features at launch. Winegardner said that’s not coming until later 2009. “The decision to put so much weight behind this new-and-improved Monster without integrating Trovix’s technology seems like a very risky move to me,” Cheeseman writes. “Granted, job-seekers don’t know Trovix from Plavix, but the industry is watching. And if this relaunch plants the company flat on its face in disappointment, future updates that actually might be interesting could fall on deaf ears.”
Related: New Monster will be an ‘almost 100%’ rebuild, Iannuzzi says
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