Google to buy Trulia?
Google, concurrently with its bid for local review site Yelp, is reported to be in “on again, off again” acquisition talks with real estate listing giant Trulia. Kara Swisher of CNET News reports this, at the same time disclosing that her wife is VP of new business development at Google. While Google is not disclosing any money figure, CNET sources put Trulia’s worth at $150-$200 million.
With Trulia’s ongoing evolution and burst of traffic – including wide use of Google Maps - this acquisition would seem to be an excellent mesh.
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