Yet another ‘Aw, I’m just Craig’ q-and-a
By Peter Zollman
We’ve got a category at the AIM Group we call YACLWs — “yet another Craigslist wannabe.” Today we’re officially adding a new category: “Yet another ‘Aw shucks, I’m just little ole me, Craig Newmark’ interviews.”
This week’s offender is Inman News, a site we generally admire tremendously. Yet the ridiculous, for-no-apparent-reason Craig Newmark interview this week on Inman News is just silly. Or stupid. Or really, offensive, since none of the important questions that could have been asked of Newmark were asked.
Inman, a real estate site, plopped the interview down on the site without explanation about why it felt it was worthwhile, why now, why Newmark instead of Craigslist CEO Jim Buckmaster (who actually runs the site, which is Continue reading
Craigslist: Be safe, meet at police station …
For years, the recommendation about Craigslist, Backpage and other free-classified sites has always been, “Do your transactions in a safe place.” Now comes an invitation to buy and sell at the safest place of all: a police station.
After a rash of Craigslist-related robberies, Milwaukee police officer Lisa Saffold yesterday said that people who want to buy or sell on Craigslist can meet at police department district stations.
“If they don’t want to meet you at a safe place, if they don’t want to meet you at a police district, that should be a red flag, an indicator: Don’t do business with that individual,” Saffold told the Milwaukee Journal Sentinel.
“Do not give out personal information to an individual,” she told WISN television.
Six robberies related to Craigslist have been reported in one Milwaukee police district alone during the past month. The most recent was a stick-up for two mobile phones; others were for IPads.
“This is nothing new. It’s happening all over the country,” Safford said. “The media has deemed it ‘robbery by appointment’ because you’re posting ads, you’re selling your IPhones, your IPads, your vehicles, and when you go to a meeting location, you’re being robbed.”
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Will it be a problem much longer? We strongly disagree with him, but a professor of management at the University of Alabama, has offered an “educated guess” that someone will come up with a smartphone app that displaces Craigslist this year.
The idea was included in a list of 14 faculty members’ predictions for 2012.
Craig E. Armstrong, assistant professor of management at Alabama, said someone will offer an “app” that performs “Craigslist” functions for the exchange of goods and services. (Aren’t there a dozen, or six dozen, of those already?)
“Need to find someone to paint your house? Check the app. Want to earn some extra money by applying a skill you have? Check the app. The app platform will displace Craigslist because it will enable transactions with less traction and allow buyers and sellers to create reputations, Armstrong says,” the university said in the release.
One of the other projections: Social media will have a major impact on politics. (This requires a college degree?)
“Social media will continue to serve as an echo chamber for candidate gaffes, as we’ve already seen …” said Kristen Heflin, an assistant professor of advertising and public relations. “Social media will be mined for information on public opinion. Social media buzz will serve as the new opinion polls. News organizations will base their stories off of social media buzz.”
The university’s office of media relations notes: “While these ‘educated guesses’ don’t always come true, our track record over the years has been good.”
We’d say 50-50 on those two. Craigslist may have plateaued, but it isn’t going away any time soon. As for the social-buzz “educated guess,” it’s hardly a guess when it’s already happened!
Price increases lead to escort-ad revenue gains
Thanks to price hikes, Backpage.com increased its prostitution advertising revenue by 25.6 percent in December to $2.6 million, up from $2.1 million in November, and set a monthly revenue record.
November prostitution-ad revenue higher than year ago
November revenue from prostitution advertising in 23 U.S. cities increased 18.7 percent to $3 million compared with the same month in 2010, but the total was down 3.1 percent compared with the previous month.
Even Backpage.com, owned by Village Voice Media, saw a dip in escort and body-rub advertising in November to $2.1 million, down 1.6 percent from a record high $2.14 million in October, according to estimates by the AIM Group. The revenue in November was still 16.7 percent more than what Backpage generated in November 2010.
In the last 12 months, five sites tracked by the AIM Group have sold an estimated $36.1 million in ads for escorts and body-rubs, euphemisms for prostitution. Backpage, the leading U.S. site for prostitution advertising, accounted for about two-thirds of that total, $24.3 million. Continue reading
Backpage sees 50 percent annual gain in online escort-ad revenue
Backpage.com generated $2.1 million in revenue from online prostitution advertising in August, a 50 percent increase from the $1.4 million it generated in the same month in 2010, according to AIM Group estimates. Continue reading
Online prostitution advertising stunted by Craigslist’s departure
By Mark A. Whittaker
ALTAMONTE SPRINGS, Fla. (Sept. 6, 2011) – In the year since Craigslist eliminated ads for prostitution from its sites in the U.S., the amount spent on online prostitution advertising in the U.S. has been reduced by more than 50 percent, research by the AIM Group shows.
Total online revenue generated by prostitution advertising tallied by the AIM Group from September 2010 through this August was estimated at $33.8 million. Before Craigslist eliminated its ads for adult services, the AIM Group had estimated that prostitution ads would generate $71 million in annual revenue for Craigslist and six other sites.
Under strong pressure from state attorneys general and members of Congress, Craigslist dropped its “adult services” ads – primarily ads for escort services and body rubs – on Sept. 3, 2010. The AIM Group had projected Craigslist’s adult services in 2010 at $44.6 million. When Craigslist eliminated the category, replacing it briefly with a black bar marked “censored,” it dropped approximately 70,000 advertisements for a variety of services.
Almost immediately, prostitutes and their pimps began shifting their ads to other sites, none of them as well known as Craigslist — the leading classified advertising site in the world. Backpage.com, the free-classified site owned by Village Voice Media, took over the No. 1 spot as a site for advertising of escorts and back rubs. This week, 47 attorneys general from throughout the United States demanded that Backpage eliminate adult-services ads, calling the site “a hub [… for] human trafficking, especially the trafficking of minors.” Continue reading
