Zoopla/DMGT deal and the newspaper merry-go-round
While pundits are busy contemplating the impact of the Zoopla merger on Rightmove, the impact of Zoopla’s tie-in with the Digital Property Group is likely to be just as significant for newspaper classifieds.
Prior to the merger Zoopla had embarked on a series of exclusive deals with newspaper publishers and now that Daily Mail and General Trust (DMGT) controls 55 per cent of the newly merged company this presumably means that DMGT is left powering a number of newspaper sites that could be classed as rivals. Continue reading
Digital Property Group and Zoopla merge
By Steve Shipside
The number two and number three in the U.K. property portal market have announced a merger with the clear aim of taking on Rightmove – the longtime occupier of the number one slot. Continue reading
Northcliffe restructures recruitment ad fees
In the wake of news that Northcliffe, the Daily Mail & General Trust’s regional newspaper division, has reported a 10 per cent fall in revenue Northcliffe Media is overhauling its fee structure for recruitment ads across all print titles and online. Previously the company charged by the size of an ad rather than per vacancy and titles were bundled whereas now clients are free to choose their own packages including the local online ThisIs sites at a rate of £99 per vacancy.
David Roddick, commercial director, Northcliffe Media, commented on the overhaul:“We need to compete in a challenging, price-led market and we believe our new price structure will add value to recruitment campaigns and make it easier for employers to connect to our audience – on and off-line.”
The cost-cutting move comes as Northcliffe reports a 35 per cent fall in operating profits to £8m in the six months to 3rd April, and follows a warning from parent group DMGT of “volatile and uncertain market conditions” ahead.
DMGT digital ad revenue up 50 per cent to £8m.
The U.K.’s DMGT (Daily Mail & General Trust) has reported that digital ad revenue from the online versions of its papers including Mail online and Metro.co.uk has risen 50 per cent in a year to £8 million for the six months ending April 3rd.
As much as that will delight the shareholders the announcement has to be set against warnings from DMGT of a ‘volatile and uncertain’ climate for advertising.
The fact that the Mail online has come from behind to establish itself as the online paper with the highest number of unique visitors has undoubtedly contributed to this and yet observers have noted that the while the percentage rise in profit is encouraging, it translates to a very modest sum per head when measured against the audience figures for the site.
The £8 million figure certainly pales in comparison with the £44 million income from DMGT’s classifieds properties, previously grouped under the banner of Associated Northcliffe Digital. What makes for less agreeable reading is the news that those properties, which include such big names as FindAProperty.com, Primelocation.com, Jobsite.co.uk, and Motors.co.uk has only grown by two per cent over the same half year period with an upward trend in property markets being countered by a decline in travel and automobile ads.
DMGT consolidates assets to support ambitions
A & N Media trades death announcements business for share in iAnnounce
DMGT’s A & N Media has announced that it is ceding LastingTribute.co.uk deaths notice s site to iAnnounce in return for a minority stake in the company.
iAnnounce acquires the Lasting Tribute site and with it access to DMGT’s ThisIs regional network of sites which creates a single market of 3 million local occasions notices to be provided by iAnnounce. iAnnounce already works with other major U.K. publishers such as Archant, Johnston Press,Newsquest, and Trinity Mirror.
According to iAnnounce founder Alex Stitt the deal creates the largest online family notice business in Europe. Already active in Ireland, Poland, Hungary, Denmark, and Russia iAnnounce now has plans to expand to Germany, Italy, and the US over the next few months.
Mike Rowley, Northcliffe Media managing director, said: “Northcliffe Media is looking forward to working with iAnnounce to continue to offer a credible and user-friendly platform for all its announcements, which continues to be an important reader service in the newspapers and on our websites.”
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