Facebook and YouTube overtake search engines in the U.K.
Experian Hitwise statistics show social networks attracted more traffic in May than search engines. Social networks accounted for 11.9 percent of U.K. Internet visits, compared with 11.3 percent of visits to search engines. Continue reading
Telstra launches social media hub
Telstra, Australia’s largest telecommunications company, has become the most recent telco to launch a unified interface for social mobile, following Motorola’s Blur and HTC’s Sense.
Called Tribe, Telstra’s site lets mobile users update Twitter, MySpace and Facebook simultaneously.
To support the site’s launch, Telstra released figures showing that its five million mobile users were accessing Facebook via their phones 400 per cent more often than in April 2009. At the same time the number of users accessing Twitter had jumped 450 per cent.
“[Tribe] allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles — not just smartphones,” Telstra’s executive director of mobility products, Ross Fielding, said.
“Best of all, data used to access the service is unmetered meaning most Tribe features are available at no cost to consumers.”
AutoTrader.com: Heart & Mind ad campaign, Facebook app
AutoTrader.com, learning that 45 percent of car shoppers start their search with both new and used cars, and that this search includes both the heart and mind, launched its new Heart & Mind ad campaign, including broadcast, Internet and social media elements.
“A key finding in our research for this campaign is that having a large inventory by itself is less important to consumers than it was in the past,” Mark Scott, senior manager, media relations for AutoTrader.com told us by e-mail. “What consumers really want is information and choices, and this is a result of the prolonged economic downturn which has made all purchases – especially big ticket ones like cars – subject to a lot of thinking and second guessing among consumers. So while most people now know that AutoTrader.com has millions of cars listed for sale, we want a key takeaway from this campaign to be that in addition to lots of cars, AutoTrader.com has the information, articles, special price deals and research & compare functionality so that when you do finally decide on a car, you’ll just know and feel that it’s the right one.
Broadcast spots will run on ABC, ESPN, TNT, MTV, VH1, Spike, Lifetime and HGTV. Web ads will be shown on NASCAR.com, Slate, YouTube, Yahoo Sports, Facebook and several others.
AutoTrader.com will also soon launch its “Decide My Ride” Facebook application. Consumers will be able to choose up to four cars they’re considering to buy and ask their friends to help them choose.
Prior to this launch AutoTrader.com has been hinting at the campaign on Twitter and Facebook. Here’s some of what the social world is now saying about the campaign.
Facebook app for auto dealers, via Reynolds and Reynolds
The Reynolds and Reynolds Company just announced its new MyShowroom mobile marketing feature. The Reynolds Web Solutions product enables dealerships to easily display their new and used vehicle inventories on Facebook. The MyShowroom app automatically displays vehicles on the dealership’s Facebook fan page for consumers to browse.
To see an example of the fan page at work we visited Reynolds and Reynolds’ Facebook fan page. When we clicked on My Showroom we were directed to the landing page of Kettering Ohio’s Open Road Motors, a Toyota dealership. There we had the choice of viewing new or used inventory. We saw a Google map of the dealership location and the make, model, year, price and photos of four featured vehicles. A drill down of any vehicle gave up a zoomed photo and all the details without leaving Facebook.
“The marketing adage of ‘be where your customers are’ has never been more important to dealerships,” said Trey Hiers, VP, Corporate Marketing, at Reynolds, in the announcement. “As the economy begins to show signs of recovery, dealers increasingly are looking for ways to create as many touch points as possible to market their products and services and attract consumers to their dealerships. With more than 100 million people in the U.S. actively using Facebook, MyShowroom provides another easy and cost-effective way for dealerships to extend the reach of their advertising and position themselves first in the minds of consumers.”
The MyShowroom feature is part of Reynolds Web Solutions’ Mobile Pro for WebMakerX 2.0 which also enables SMS and mobile delivery of inventory.
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