Fairfax launches “big unit” ad solution
Fairfax Media’s Metro Division has launched “big unit”, a new online ad solution that allows advertisers to”own” a webpage with a large format ad that has complete functionality inbuilt into the page, with videos and more. Continue reading
Fairfax reveals digital monetisation plans
by Emma Sorrensen
Following the introduction of News Limited’s The Australian’s freemium style paywall last month, Australia’s Fairfax Media has revealed its proposed digital monetisation strategy for its newspapers.
Australian Financial Review slashes paywall prices
Fairfax will cut The Australian Financial Review’s hefty online subscriptions prices by 40% from next week as well as allowing print subscribers full free access to online content. Continue reading
Fairfax family cuts newspaper links
Australia’s Fairfax family cut most of its remaining links to the newspaper group that bears its name this week.
Fairfax reports $400m loss, launches IPO for Trade Me
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Fairfax Reveals Review of Trade Me
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