PaperG Inc., which provides a self-service advertising product called Flyerboard, announced deals with four media companies to deploy Flyerboard. The new partners include the New Jersey Web properties of Gannett, starting on page one of APP.com (Asbury Park Press), the New York Times Regional Group, starting in California with PressDemocrat.com, the New York Post, and Metromix LLC, a joint venture backed by Gannett Co., Inc. and Tribune Company.

To create Flyerboard, PaperG took the popular concept of the cork bulletin board and repurposed it for the Web to give small businesses an easy, inexpensive and social media-enabled vehicle to promote themselves in their local markets. The full press release is here.