Immonet’s plan to shake off Immowelt
Germany’s Markt.Gruppe targets second-row verticals
By Christo Volschenk
With the fight for dominance in Germany’s big, lucrative verticals in an advanced stage (some will say over), the attention is now shifting to the less glamorous, but also potentially lucrative, second-row verticals, such as obituaries, weddings, animals and baby portals. Markt.Gruppe, the joint-venture of German media groups Georg von Holtzbrinck, WAZ and Dr. Ippen, today bought a major stake in VRS Media, a white label vendor of so-called theme platforms. Continue reading
Markt.de re-launches artisan services portal
By Christo Volschenk
Markt.de, the free small ads platform of the Markt.Gruppe in Germany, relaunched its sub-portal for artisan services. The more user-friendly, free sub-portal offers all kinds of services, including carpentry, electrical services, auto repair services, gardening and cleaning services. Continue reading
Stepstone grows, and tops new SEO ranking
By Linda Karlsson
Stepstone wants to catch the big fish: Last week, the Axel Springer-owned job site announced a new key account team dedicated to Germany’s DAX 30 companies. The new sales force will be led by Tobias Welzel, who was Stepstone’s head of partner sales between 2007 and 2010, and now returns to the company as head of business development. Today Stepstone’s portfolio consists of 12,000 companies around the world. Continue reading
New insight in mobile-site-or-app debate
By Christo Volschenk
AGOF, the German internet research organization responsible for measuring reach (among others), published interesting statistics about the reach of mobile sites and apps in Germany today. AGOF stands for Arbeitsgemeinschaft Online Forschung. It is a private sector initiative. Continue reading
