Adicio powers all of ImpreMedia classified verticals
ImpreMedia, one of the U.S.’s largest publishers of Spanish-language newspapers, websites and magazines, has tapped technology provider Adicio Inc. to power the classified platforms for all the media company’s properties.
ImpreMedia’s publications include La Opinión in Los Angeles, El Diario in New York, La Raza in Chicago, Rumbo in Houston, El Mensajero in San Francisco and La Prensa in Orlando. It also runs mobile, video and social media sites. Continue reading
English / Spanish auto site by Izmomedia, ImpreMedia
Hispanic news and information company ImpreMedia has teamed up with Izmomedia, automotive imagery and online classified listings firm, to provide an auto listing site that targets Hispanic consumers in the U.S. It will launch this fall. The site name will not be disclosed until launch, we were told by an ImpreMedia spokesperson.
Site content, in both English and Spanish, will be interactive, with inventory management and reporting capabilities for auto dealers. Marketing tools for dealerships will include both search and customizable display advertising. Continue reading
LATCareers to power impreMedia job boards
LATCareers.com has agreed to power the recruitment sites for impreMedia, the largest Spanish-language news publisher.
LATCareers is the leading Latino-bilingual job board in the United States.
Mary Zerafa, vice president of integrated marketing for impreMedia, said the company has been looking for several years for the best solution to help it move beyond simply pushing printed employment liners online. “We just needed to find the right partner,” she said. Continue reading
