Digital readers grow newspaper ad dollars
“The newspaper is dead. Long live the news tablet,” Doug Bennett, president of Freedom Interactive, was reported to have said at one NAA session.
MediaSpectrum debuts iPad platform for papers
Mobile: EBay iPad app soars;
Verve gets $7 million
A few mobile notes …
EBay set records during the 2009 Christmas shopping season with sales via mobile applications. It seems the iPad application is likely to do even better.
The average EBay spend on its iPad application is higher than iPhone users and is 50 percent higher than the PC /Web average, an EBay official told the National Retail Federation’s Shop.org conference.
According to an article in Mobile Commerce Daily, EBay will generate $1.5 billion in mobile revenue this year — 30 percent of that on mobile Web and the rest with applications. Early this year, EBay said its iPhone app generated higher average spends during the last holiday shopping season.
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Topannonces.fr launches iPad app
The home page offers the option of going straight into regional searching via a map or universally with search on all the site’s classifieds with the usual date and price filters.
Aussies get app fever
The iPad only launched in Australia last Friday but it’s already captured the public’s imagination like no product since, well, the iPhone. Aussies are going app crazy and newspapers have been some of the very first companies scrambling to get a piece of the action. Continue reading
Magazine ads rebound, IPad helps
A Publishers Information Bureau survey of major magazine publishing houses just reported that after a disappointing Q110, Q2 is trending upwards, with Hearst expected to report an 8.2 percent increase in magazine ad pages, and Conde Nast expect to post a 3.7 percent increase. Time Inc. told MediaWeek that its ad pages would be up about 6 percent.
“I’m encouraged,” Lou Cona, Condé Nast Media Group EVP told MediaWeek.com. “We’re seeing an increase in ad budgets. Companies that were completely focused on driving sales are now reintroducing brand-building measures into their media mix.”
“We’re seeing it in beauty, packaged goods, primarily, but we’re also seeing some rebound in automotive,” Michael Clinton, Hearst EVP and CMO, said. “A bit of the luxury market’s beginning to come back.”
Vanity Fair, a Conde Nast publication, said that its IPad launch helped it increase ad pages by 11.6 percent. The story isn’t all positive, however, as luxury, travel and men’s lifestyle advertising is down.
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- The New York Times Company Reports 2011 Fourth-Quarter and Full-Year Results
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