The Australian signs up iPad advertising
News Ltd says its national daily, The Australian, has become the country’s first newspaper to sign advertising revenue for an iPad application.
While the iPad hasn’t yet launched Down Under (it will do so on May 10) News Ltd says it has already locked in around A$1million (US$920,000) of advertising revenue through the sale of four $250,000 digital advertising packages.
According to a report in The Australian, each package includes $200,000 of print and digital advertising, with the iPad component accounting for the remaining $50,000. Australia’s leading retail bank, The Commonwealth Bank, is believed to be one company which has already signed up.
“There’s a lot of interest based on the fact the technology’s hot,” News Limited national sales director Tony Kendall told The Australian.
“The big opportunity for newspapers is that packaged goods and traditional TV advertisers can now look at print and have the mass reach of the print product plus the high visual impact of the TV ad built into one,” Mr Kendall said. “The Coca-Colas of this world will now be on the hit-list of newspapers worldwide.”
The Australian’s report also said that its advertising packages were based on those already offered by The Wall Street Journal, which had “reportedly sold six, four-month ad packages for $400,000 each to advertisers including Coca-Cola into its iPad app, and whose ads are able to play video”.
Meanwhile, News Ltd’s chief rival, Fairfax Media, will reportedly launch both free and paid iPad applications when the iPad enters the Australian market.
“There’ll be apps for The Sydney Morning Herald and The Age and there’ll be other products,” Fairfax Digital Director of News and Platforms, Darren Burdern, said. Although at this stage he said there were “no hints” about the exact nature of the apps that would be offered.
LettingWeb.com looks to iPad as ‘the next big thing’
“Babes in ad woods,” Apple launches IAd
Beaten out by Google in the acquisition of AdMob, Apple launched its new IAd product, though CEO Steve Jobs says Apple doesn’t want to be in the ads business. The new mobile advertising platform will be built in the IPhone’s newest operating system, the OS 4.0. Video and game-purchasing options will be part of the advertising offer.
The Huffington Post blogger was at the unveiling, where Jobs talked of IAd key features: Emphasis on emotion and interactivity; and the ability for users to stay in the app they’re using even while viewing ads. Jobs said the latter is important because taking users out of the application they’re using is the reason most don’t click on mobile ads.
Apple will not only host but will also sell the IAd advertisements, and 60 percent of that revenue will return to the developer.
“We have a lot of free or reasonably priced apps,” said the Apple co-founder. “We like that, but our developers have to find ways to make money. So our developers are putting ads into apps, and for lack of a better way to say it, we think most of this kind of advertising sucks.”
Apple, aware the the average smart phone user spends 30 minutes of every day using applications, has set a goal for itself of displaying an ad every three minutes, for a total of 10 ads per mobile user every day. Jobs noted that would mean one billion daily advertising opportunities for Apple’s IAd.
“We do not have plans to be a worldwide ad agency,” Jobs said. “We don’t know a lot about advertising, but we’re learning…We’re babes in the woods.”
For a company that doesn’t want to be in the ad business – or even one that does – one billion daily ads is a bit ambitious.
Here’s the HuffPost article.
ZipRealty launches IPad app
National real estate brokerage ZipRealty just announced an IPad version of its IPhone and IPod touch application, that will enable listing and property views for more than 4000 cities and neighborhoods in the U.S.
Search results will display via Google maps for homes for sale or recently sold. IPad owners will be able to see the number of bedrooms, bathrooms, square footage and value estimates based on third-party providers.
“The initial IPad version of our popular mobile application takes advantage of the device’s sharp visuals and touchscreen technology to present home listings and property details in a format that we think users will love,” said ZipRealty President and CEO, Patrick Lashinsky, in the announcement. “Ensuring that early IPad users have access to our mobile application as soon as the device is available is a testament to our commitment to provide home buyers with innovative real estate
applications for a wide variety of mobile devices.”
The new ZipRealty IPad app will also enable the use of the Blues Clues children’s games and video program
Apple sells 300,000 IPads first day
Apple Corp. just announced that it sold more than 300,000 iPads in the U.S. on Saturday, April 3, the day it become available for purchase. The 300,000 includes those that were pre-ordered, those delivered to channel partners and sales at Apple’s retail stores. Additionally, more than 250,000 e-books for IPad have been downloaded from the IBookstore, and over 1 million IPad apps from Apple’s app store.
“It feels great to have the iPad launched into the world—it’s going to be a game-changer,” Steve Jobs, Apple’s CEO, said in a statement. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPads.”
There’s been much speculation about what the IPad might mean to media groups. The New York Times was one of the first newspaper groups to announce an IPad app for news, opinion and feature articles. The free app, supported through sponsorship and advertising is going to evolve into a paid model according to Tech Crunch. Zillow was one of the first classified sites to launch an IPad app. Here’s more on that from AIM Group.
Zillow launches IPad app as IPad itself launches
Real estate Web site Zillow.com just announced that its Zillow on iPad App is available on the App Store. Here users can see details, historical data and photos of homes for sale or rent, find home values via Zestimate, and search a database of 95 million properties, all while on the go.
“We jumped at the chance to create the Zillow on IPad App because we saw this as a unique opportunity to create a brand new, photo-driven home shopping experience on the most incredible Apple device yet,” said Rich Barton, Zillow chair and CEO, in the announcement. “Our app for IPad has the potential to radically change the way people search and comparison shop for real estate and we’re excited to be on the App Store for iPad from day one.”
The IPad app, beyond being mobile provides a large touch-screen, with a map in either landscape or portrait mode. Its brand new IPad-specific shopping interface allows side by side viewing of multiple homes, and a drag and drop of favorite homes. Shoppers can filter by price, size or type, and share via e-mail or Facebook.
The Zillow IPad app is available free from the App Store.
Time.com offers some excellent coverage of the IPad itself, complete with photos.
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