Bakeca partners with Italian daily
By Alessandra Ritondo
Bakeca.it, the Italian generalist classified ads platform that draws its inspiration from American platform Craigslist, strengthened its position in the online market by signing a partnership agreement with the portal of the Italian newspaper Il Fatto Quotidiano (Italian for “daily facts”), an independent voice in the local press landscape. Continue reading
Vivastreet standing strong in competitive Italian market
By Alessandra Ritondo
According to Marta Fioni, Vivastreet business development manager in Italy, Vivastreet.it is standing strong eight months after its launch. The free generalist classified ads platform, available to local communities throughtout Italy, is part of W3 Limited, a company with a registered office on the Channel Island Jersey and offices in London, Biarritz, New York and Sao Paolo.
Ebay Annunci introduces new measures against fraud
By Alessandra Ritondo
Part of the mission of Ebay Annunci, the Italian free, local ad platform, has always been to protect users and ensure the service is reliable, secure and transparent. Two years after its launch, Ebay Annunci exceeds 3 million ads – a major milestone for the site. In the last 12 months it grew the number of ads by more than 170 percent (over 45,000 listings every day).
Now the website has launched important new security features, including a ’criminal report’ (with a detailed analysis of online fraud and constant monitoring aimed at finding new tools to combat fraud), a phone number available to all users and a protection service for PayPal buyers.
With the growth of the site investment in offline advertising campaigns has also increased. Ebay believes in the effectiveness of television for its marketing campaigns. The last TV campaign aired on major national and local broadcasters (with four 15-second spots) was successfully launched in November 2011, according to Ebay Annunci.
Piubarche.it revamps website and looks at advertising
By Alessandra Ritondo
Piubarche.it, owned by Editorial Secondamano (read the Editoriale Secondamano story here) is one of Italy’s most popular portals focused on ads and photo ads for the boats sector. Piubarche.it (Italian for “more boats”) has everything you are looking for to do with boats, including engines, instruments, accessories, rentals, moorings and job announcements. Content is duplicated in a printed monthly with the same name.
Continue reading
Italian start-up Homply.com clones Nestio.com
By Alessandra Ritondo
Homply.com is an Italian start-up operating in the real estate classified area and mirroring the model of the American platform Nestio.com. It was launched on Feb. 20 by Alessandro Santo, who worked in the venture capital industry (dPixel) before, and Pietro Montelatici, who worked in the field of online real estate and established Trecision, a successful video games company, before getting involved with Homply.com.
Autoscout24.it growth impresses analysts
By Alessandra Ritondo
Autoscout24.it, Italy’s largest auto and motorcycle portal, has been chosen as Italy’s “Value Creator of the Year” for the second consecutive year by financial analysts of the national financial newspaper MF-Milano Finanza. The award honors excellence in Italy’s business community. Continue reading
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