Use of French mobile classifieds doubles
GESTE (a trade body for online service providers) has published a study of the trends in the use of classifieds on mobiles and smartphones for 2010/2011. Focusing on the classified applications of Cadremploi, Keljob, Logic-Immo, ParuVendu, RégionsJob et Topannonces it showed that usage more than doubled year on year for the third quarter of 2011.
“Online classifieds are more and more geared towards real time” explains Godefroy Jordan, the ex-president of GESTE, “making the use of classifieds on mobile ever more relevant for users who can react faster to snap up a good deal, reply to a job vacancy, or find a property. It is highly likely that two or three years from now the mobile will become the principal platform for classifieds.”
According to the official audit company Médiamétrie there are some 18 million French users connecting by phone – or ‘mobinautes’ as they are termed which is about half the total number of internet users (‘internautes’) in the country.
Freedom mobilizes classifieds with SMS-coded ads
DoApp develops mobile for St. Paul
DoApp, which develops news applications for mobile and tablet devices, has added The St. Paul Pioneer Press and Vikings Now as clients.
DoApp’s Mobile Local News platform is available for Google Android, Blackberry, Apple iPhone, iPad and iPod Touch devices. The company has developed apps for more than 200 local media outlets in the United States.
Mobile: EBay iPad app soars;
Verve gets $7 million
A few mobile notes …
EBay set records during the 2009 Christmas shopping season with sales via mobile applications. It seems the iPad application is likely to do even better.
The average EBay spend on its iPad application is higher than iPhone users and is 50 percent higher than the PC /Web average, an EBay official told the National Retail Federation’s Shop.org conference.
According to an article in Mobile Commerce Daily, EBay will generate $1.5 billion in mobile revenue this year — 30 percent of that on mobile Web and the rest with applications. Early this year, EBay said its iPhone app generated higher average spends during the last holiday shopping season.
Continue reading
RightMove moves to mobile
RightMove prides itself on getting things right rather than rushing to lead the field and so it is perhaps no surprise that the U.K. property leader has only now unveiled a mobile website — a full year since the release of its iPhone app. Continue reading
Oodle launches Marketplace iPhone app
Think of it as a sneak peek at things to come: Oodle announced the launch of its Marketplace app for the iPhone, combining the mobile, social and buy-sell experiences of both Oodle and Oodle-powered Facebook Marketplace.
Oh, and you can also use it to peruse listings from Craigslist. Continue reading
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