SFR launches mobile-ad platform
SFR Régie the advertising arm of French quad-player media company SFR has added SFR Marketplace to its to its portfolio. SFR Marketplace offers advertising across the mobile sites of SFR and its partners including MTV and Allocine.
Sales are managed by a system of real time auctions with 65 percent of cost-per-click revenues going to the advertiser.
French auto classifieds continue move to mobile
Autoscout24 and ParuVendu.fr have both announced new mobile applications.
“AutoScout to go” was launched as an iPhone app back in May 2009 since when it has been downloaded 400,000 times. That success has prompted the company to release an Android version in English, German, Spanish, Italian, and Dutch.
