NY Daily News automates classified renewals via Five9
Five9, Inc., an on-demand call center software provider, just announced that New York Daily News has deployed its on-demand call center software, integrating it with Salesforce.com customer relationship management (CRM), to increase classified advertising renewals.
Click to call functionality, predictive dialer, advertiser record pop-ups and transparency of agent activity are all part of the Five9 improvements.
“Our classifieds agents were dialing manually before,” said Chris Thompson, Director of Advertising Administration and Financial Operations for New York Daily News, in the announcement. “Tracking renewals to properly credit our agents was next to impossible. With Five9, we have full tracking and management capabilities on all agent activity and all orders. We can now better manage our entire staff and properly credit each agent for the accounts they’ve earned, reducing agent churn. Our advertisers are also happier because we are better able to manage outbound renewal calls.”
NY Daily News funds, takes major stake in content aggregator
Content aggregator Loud3R, founded in 2008 by former Yahoo user experience director Lowell Goos, has just received “multi-millions” in funding from New York Daily News. Paid Content.org also reports that the Daily News is now a major Loud3R stakeholder as a result.
LOUD3R sites are created using an editor-selected list of Web sites and keywords. Combined with cutting edge technology, the best news stories, photos, videos and other content from hundreds of Web sites are delivered. The technology is smart and learns from user behavior, allowing the site to react to the community’s interests and preferences.
Loud3R partners include Arcade.com, DRBaseball, Landscaping.com, MountainBiking.com, and WineNow.com. It also enables posts to Twitter, and registration through Facebook Connect. The lastest audience figure is 200,000 unique visitors.
While PaidContent wonders about Daily News now using content from its new subsidiary, the possiblity also exists for the newspaper to use sale of content as a new revenue source.
PaperG reaches deals with Gannett, NY Times Regional Group
PaperG Inc., which provides a self-service advertising product called Flyerboard, announced deals with four media companies to deploy Flyerboard. The new partners include the New Jersey Web properties of Gannett, starting on page one of APP.com (Asbury Park Press), the New York Times Regional Group, starting in California with PressDemocrat.com, the New York Post, and Metromix LLC, a joint venture backed by Gannett Co., Inc. and Tribune Company.
To create Flyerboard, PaperG took the popular concept of the cork bulletin board and repurposed it for the Web to give small businesses an easy, inexpensive and social media-enabled vehicle to promote themselves in their local markets. The full press release is here.
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