News Corp reports loss – mostly due to MySpace
While News Corp. reported operating income of $3.6 billion for Q4 2009, the real news is how hard the media giant was hit by its MySpace downturn. The social media site recently laid off 700 and has replaced a founding executive with Owen Van Natta, the former CRO at rival Facebook. News Corp. acquired MySpace in 2005 for $580 million.
News Corp.’s current year revenues are $30 billion, an eight percent decrease from this time last year, although Cable Network Programming increased its revenue 32 percent. The Television segment of News Corp. suffered a whopping year-over-year income drop of 80 percent, while Newspapers and Information Services reported operating income of $96 million, far less than half that reported in 2008. Advertising revenue declined in all areas – the UK, Australia and Dow Jones in the U.S. The only two segments which actually reported a loss, howeer, were in Book Publishing by HarperCollins, and the Other category which included Fox Interactive Media and MySpace.
“The past year has been the most difficult in recent history, and our 2009 financial performance clearly reflects the weak environment that we confronted throughout the year,” said Chair and CEO Rupert Murdoch, on the earnings call. “We streamlined all our businesses and continue to do so, at the same time adjusting to the revolutionary changes taking place throughout the media industry.”
News Corp. reported a fourth quarter net loss of $203 million compared with net income of $1.1 billion in Q4 2008.
Here’s AIM Group’s latest coverage of the MySpace struggles.
Bearish media conference in Sun Valley
Liberty Media Corporation chair John Malone spoke at the July 8 Allen & Company Sun Valley Media & Technology Conference about the state of the media industry. According to Bloomberg.com, Malone told the attendees that television, film and publishing companies must find a way to charge for online content. “Sooner or later people will get addicted to some of these services and will pay for them,” he said. “Some media companies are running out of time as they struggle to generate revenue frm the Web. Newspapers are dropping like flies. Just changing the ownership doesn’t solve the problem.”
Fox Business Network television talked with News Corp CEO Rupert Murdoch about the pervasive atmosphere at the confab. ”I’m shocked at the business mood, which is talking about either that we’re at the bottom or going lower, but that it’s going to take years and years, like five years at least, before we see any real growth coming out of this,” Murdoch said. “I would say the conference is very bearish, very bearish.”
The Allen & Co event is one of the year’s biggest gatherings of television, movie and Internet executives in the United States.
MySpace decline leads U.S. social media ad spend down
U.S. ad spending on social networks will fall 3 percent in 2009 to $1.14 billion in 2009, from $1.18 billion in 2008. That’s a significant turnaround from previous years. Spending grew an estimated 33 percent in 2008 and 129 percent in 2007.
The reason, says EMarketer which released the results, is due to a drop in spending at MySpace.
EMarketer estimated in its December 2008 forecast that marketers would spend $630 million to advertise on MySpace in 2009. That estimate has now been reduced 15 percent to just 495 million.
News Corp. executives said in a May 6 conference call with financial analysts that ad revenues fell 16 percent at Fox Interactive Media (FIM) in the January–March 2009 quarter, compared with the previous year. MySpace makes up the bulk of FIM’s revenues. (News Corp. does not break out MySpace revenues separately.)
MySpace’s woes are not reflected in estimates for other social networking companies. Ad spend on Facebook is expected to increase 9.5 percent in 2009, to $230 million, while US ad spending on widgets and applications is projected to reach $70 million, up 75 percent from 2008. U.S. spending on all other social network sites combined is expected to rise 1.5 percent to $345 million.
EMarketer has also issued estimates for ad spending on MySpace and Facebook outside the U.S., the first time the research firm has reached beyond the U.S.
Overall, marketers worldwide are expected to spend $520 million to advertise on MySpace in 2009, with $495 million coming from the US and $25 million from other markets. Non-US spending on Facebook is expected to reach $70 million this year, for a total of $300 million in 2009.
Amazon launches newspaper-ready Kindle
On Wednesday, Amazon unveiled the Kindle DX, a larger version of its popular Kindle eBook reader. The DX’s 9.7-inch screen is two and a half times the size of the original Kindle, making it more useful for reading newspapers, magazines, textbooks, even large format printed material such as cookbooks.
Amazon announced the Kindle yesterday in a press conference that also featured Arthur Sulzberger Jr, chairman and publisher of The New York Times. “We’ve known for more than a decade that one day an e-reader product would offer the same satisfying experience as the reading of a printed newspaper,” Sulzberger said. He called the partnership with Amazon an “experiment” and a laboratory to test new digital distribution strategies.
Three newspapers – The Boston Globe and its owner The Times, plus The Washington Post – will be offering a reduced price on the Kindle DX in exchange for a long-term subscription, starting in the summer for readers outside home delivery areas. Sulzberger did not give details on the size of the discount the papers will offer.
Rupert Murdoch, whose News Corp. is working on a Kindle competitor, not surprisingly, questioned the Amazon model which reportedly keeps some 70 percent of subscription revenues. “We will not be giving our content rights to the fine people who created the Kindle,” he told The Financial Times.
Amazon is also pushing the device as a textbook replacement. Five universities will allow students to try out the DX this fall: Arizona State, Case Western Reserve, Princeton, the University of Virginia, and Pace.
The new device does not come without a price tag: $489, which places it clearly in the early adopter category. But if the first Kindle could sell close to half a million units already at a hefty $359, then who are we to judge?
The new Kindle has some other nifty features. You can turn it on its side and the page reformats itself (as with Apple’s iPhone). PDFs are displayed natively – a feature sorely lacking in Kindle 1.0. Also new: direct access to Wikipedia and The New Oxford American Dictionary.
Here’s a link to Amazon’s Kindle page.
