Eggspout launches: Ning for job boards
Recruitment Web site Eggsprout, which we wrote about in April, has now formally launched. The site allows users to create their own job board filled with social media stuff, such as memberships, discussion boards, user-generated blogs and Twitter feeds. Think of Ning for employment.
The site hit beta with 20 partners, many from the Seattle area where the company is located (not surprisingly: it was founded by 5 ex-Zillow employees). The launch partners include several focused on regional jobs and others on specific niches (sales and marketing, green). There’s even a board for ex-Microsoft employees.
The main service is free. Premium options, like Ning, include the ability to use your own domain name ($5) and remove Eggsprout links ($25/month).
WordPress adds built-in social networking
There are lots of choices for building your own social network: Ning, SocialGo, KickApps and many others. A new one joins the fray with a twist: it adds the social network directly into your WordPress blog.
The add-on, which has been under development at WordPress for the last year, is called BuddyPress and it includes many (though not all) of the features you’d find on a Facebook or MySpace, such as profiles, private messaging, friends, groups, a Wall, activity stream, blog tracking and forums. Status updates and photo albums are coming.
The existing build-your-own networks are much easier to use – to install BuddyPress you have to get the multiple user variety of WordPress and that may mean hiring a techie for a few hours. But WordPress’s Matt Mullenweg said that the requirement is just for now.
BuddyPress originally had the name “ChickSpeak.”
Create your own social job board
Eggsprout, a Seattle-based tech job site started by five ex-Zillow employees (which we reported on first in January), is quietly launching a new service that allows individuals and companies to create their own social job board. Think of it as a kind of Ning for recruiting.
According to the Cheezhead blog, the new Eggsprout system will allow users to brand the board with their own log and visual design, add job postings (and charge for them with 100 percent revenue retention), and enhance the network with personal blog postings, Twitter feeds, and discussion forums.
Other key features include resume upload and parsing ability, job posting management, and search and recommendations, enabling job seekers to search and filter job postings.
Users will be able to moderate discussions, edit content, and ban users.
The main service is free. Premium options, like Ning, include the ability to use your own domain name ($5) and remove Eggsprout links ($25/month).
YouTube, Ning cracking down on sexually explicit material
You’re searching for a video about a new Prius on YouTube and what comes out on top? A sexually explicit video of a scantily clad woman and the aforementioned Prius. It’s not porn, but neither is it exactly family-friendly stuff. Now YouTube is trying to clean up its act.
The video streaming company says it will apply a “stricter standard for mature content” and will demote sexually explicit or graphic videos from its “most viewed,” “top favorited,” and other popular pages.
YouTube is not alone in cracking down. Build-your-own social network Ning – which now has hundreds of thousands of networks – is going even further, banning “adult social networks” entirely even if they are by the books legal legal.
The reasoning is simple. The advertisers both Ning and YouTube are trying to lure don’t appreciate the sexy content. Ning CEO Gina Bianchini explains in a blog post that “adult social networks don’t pull their own weight. Specifically, they require other social networks to work harder because they don’t generate enough advertising or premium service revenue to cover their costs.”
Bianchini also pinned the decision on the economy. “In this recession we have to be relentless in providing the most compelling service in the most efficient way possible. Therefore, from a practical perspective, the only practical answer we see is a clear elimination of adult networks.”
Ning’s new policy goes into effect on January 1, 2009.
MTV buys Flux to add video content to network of 1000 sites
MTV Networks has acquired the remaining portion of Social Project that it did not already own. Social Project is behind the Flux social-networking platform that powers many of MTV’s sites, including MTV.com, TheDailyShow.com, and ColbertNation.com.
Social Project, which competes with Ning and KickApps to allow people to create their own niche social networks, had previously raised $47.5 million, mostly from MTV’s parent company Viacom. Flux has a total of 7.6 million members across about 1,000 different sites, 600,000 of which are at MTV.com alone.
Compared to other social networking platforms, Flux still powers a relatively small number of sites – 1000 vs. 475,000 at Ning. But the number of people each one reaches are not be so far apart. ComScore says Ning reaches 6.9 million monthly unique visitors worldwide, though that’s not an exact comparison to Flux’s 7.6 million registered users (not visitors).
Flux has one thing going for it that Ning doesn’t: MTV. Flux members can automatically bring their entire collection of videos and other content from MTV.com to Flux’s other sites. While it’s not clear what the mashup is between music videos and social networking, TechCrunch points out that it does allow Viacom to add media to its sites without having to rely on someone else’s technology.
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