NY Times expands Latin America ad sales
The New York Times just announced the expansion of its ad sales offerings in Latin America , expanding global advertisng opportunities for its customers. In addition to the current ad sales into the International Herald Tribune and The New York Times international weekly, the News Services sales representatives in Latin America will now sell advertising into The New York Times, NYTimes.com, the Sunday Times Magazine and T: The New York Times Style Magazine.
“The New York Times has greatly enhanced the sales offerings for Latin American customers who seek a global outreach targeted to sophisticated consumers worldwide,” said Denise F. Warren, SVP, chief advertising officer, The New York Times, in the announcement. “It is now easier than ever for our Latin American clients to advertise in the many products available from The Times and the IHT.”
Isabel Amorim Sicherle, director of The New York Times Latin American sales team, will oversee most Latin America sales efforts from São Paulo, while Miami international weekly sales director Ana Torres de Vararra will oversee the advertising efforts for Central America, Mexico and Latin America reps from her Florida office.
New York Times operating profit up 500 percent
Operating profit at The New York Times Company, excluding depreciation, amortization, severance and a special 2009 item grow more than 500 percent to $83.3 million in Q1 2010, according to the latest quarterly earnings release. Profit for the quarter of $52.7 million compared most favorably with the Q109 loss of $61.7 million. Total Q110 revenues were down 3.2 percent, an improvement over last quarter’s 11.5 percent decline.
Digital advertising revenue grew 18 percent, whiile print ad dollars decreased 12 percent. About Group ad revenues jumped 30 percent, with growth in both cost per click and display dollars. As a whole, national advertising wsa down six percent year over year, while retail revenue dropped 11 percent and classifieds 15.9 percent. Real estate saw the highest classified drop, at a YOY change of 23.9 percent. Recruitment decreased 17.1 percent, and automotive 13.4 percent.
Circulation revenue grew 4 percent, thanks to higher subscription and newsstand prices at The Boston Globe and The New York Times.
“We were very pleased to report continued strong improvement in our operating performance,” said Janet L. Robinson, president and CEO,” in the earnings release. “In the first quarter, we experienced significant positive trending in both print and digital advertising revenues relative to the fourth quarter. As the quarter progressed we sw acceleration in the rate of advertising spending across our newspapers, Web sites and other platforms, reflecting a firming of economic conditions…We believe with the significant progress we are making in reinventing our enterprise, providing even more compelling journalism, creating new products, becoming more productive and expanding our reach, we are well-positioned to thrive in the evolving media marketplace.”
New NYTimes.com real estate vertical, IPhone app
NYTimes.com just announced the launch of its redesigned Real Estate section with enhanced search functionality and more comprehensive market data. Search enhancements include filters for price reductions, new listings (those posted in the last seven days), and for sale by owner properties. Gabriels Technologies remains the site’s classified platform provider.
The Times’ new IPhone real estate app includes listing access and search. From their IPhone consumers can locate properties for sale by GPS, view search results on a map, get directions to properties, and personalize listings with private notes and photos.
“These search enhancements and data will provide prospective buyers with the tools they need to make sense of a complicated market and get the best property for their money,” said Denise Warren, SVP and CAO, The New York Times Media Group and GM, NYTimes.com, in the announcement. “By combining our search technology with our deep and timely listings, we are creating a better experience for our users and advertisers online and on our mobile products.”
The New York Times Real Estate iPhone app is available for download free from iTunes
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NYT fights WSJ Manhattan with new media campaign
New York Times, AoL, invest in social, new tech companies
As pointed out by PaidContent.org, the incubator projects backed by Betaworks of New York City read like the “who’s who” of online startups.
Now The New York Times Company, AOL Ventures, Intel Capital, RRE Ventures and others have contributed $20 million as a second round of funds. Its first round brought in $8 million.
This money will help grow current projects that include Bit.ly, Twitterfeed, TweetDeck, Stocktwits, Chartbeat, DailyBooth, Hot Potato, Tumblr, UserVoice and Outside.in. It will also help new start-ups with incubation, investment or acquisition. Betaworks is majority owner of Twitterfeed.
New York Times to cut 100 newsroom jobs
In a note to staff today, New York Times editor Bill Keller announced that the newspaper will cut 100 jobs from the newsroom by year’s end. That represents about 8 percent of the news staff.
Keller’s memo said that he hopes the reduction can be achieved by voluntary buyouts, noting that everyone in the newsroom will receive a buyout offer. He says if the reduction target is not met by buyout volunteers, they will be forced to resort to layoffs to make the number.
Keller also notes that the editorial, op-ed and business departments also face budget cuts, but he did not speculate on staff reductions in those departments.
A comment thread following an item about the cuts on the Times’ Media Decoder blog has many readers offering to pay for online access to Times content.
