Newspaper publishers, the days of “selling against” the Yellow Pages aren’t long gone.  They’ve just moved to the world of digital, what BIA / Kelsey has predicted as the source of  39 percent of YP / directory revenue  by 2014.  Auto listing publishers need to worry that consumer fingers will be doing the walking – along the keyboard – to find their new car.

One of the most active innovators in the world of IYPs, SuperMedia has followed its SuperGuarantee Autos with a Superpages.com link to its EveryCarListed.com. That’s a link that hooks SuperMedia consumers  with the vast Oodle Network of auto listings, and considerable competition for other auto listing sites and publishers for sure. Continue reading →