patch.com

 Patch ad sales to take on McClatchy?

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Patch.com hiring ad reps the smart way

The number of job postings for Patch.com, and the number of places the AOL project is hiring is startling. There are places the new online local newspaper hasn’t yet reached, such as Phoenix, but give it time. What is especially impressive, is the way it’s hiring, and the concept it has for its sales reps.

This is the kind of approach, and job description, that local newspapers and broadcasters would do well to emulate. These jobs focus on working from home, and on being entrepreneurial. That’s smart, it’s economical, and it opens up the candidate pool considerably. To demonstrate, we’ve reprinted a portion of an actual job posting below, for a Local Online Sales Executive in Connecticut.  The latest openings are in various parts of Rhode Island and Connecticut.

Here’s the ad:

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Patch.com record traffic, heavy ad staff recruitment

Patch.com is growing its content audience and its locations nearly by leaps and bounds, and as the new momentum builds the ad  revenue is almost sure to follow. Now at 300 local sites, the AOL-owned local news and information platform realized a 300 percent jump in traffic on November 8, US election day. Beet.tv reported the statistics, saying that the most-trafficked Patch site was Santa Cruz, Calif., one of its newest. Patch president Warren Webster told Beet.tv that by the end of 2010 another 200 sites will have launched.

Editorial staff at Patch are seasoned professionals, and two of every three of them are making more than they were in their pre-Patch days. Now, the ongoing, heavily-advertised Patch openings in various parts of the country include advertising jobs, which we can only assume will offer a competitive wage.  The list of openings is extensive, from sales rep to regional advertising manager, and most are work at home opportunities.  Indiana, Massachusetts, Rhode Island, California, New Jersey, Minnesota, Pennsylvania, Ohio, Michigan, and Missouri all offer telecommute openings. Chicago publishers should get ready for an onslaught of Patch ad rep sales competition, as Patch solicits in and around Chicago for local online sales executives. The same is true for Los Angeles and Atlanta.  In all, we found 180 job openings in the advertising field.

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AoL’s Patch.com news, ads, head to Baltimore

AoL is expanding it’s hyperlocal Patch.com to the Baltimore area (for starters,)  with what the Baltimore Business Journal says will be more than a dozen editions in nearby towns.   Local community newspapers and dailies should be concerned. Continue reading

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