rea group

 New CFO and company secretary for REA Group

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REA reveals record year… at least in Australia

Australian-based REA Group, which owns property listings sites realestate.com.au and casa.it, has announced record results for financial year 2010.

The company recorded revenue of A$194.335M (US$174.516) and an EBITDA of $77.981M (US$70.033M). This was up from A$167.795M in revenue and an EBITDA of $62.491M for financial year 2009.

While the figures suggest a global company travelling at full steam the reality is that REA’s revenue and profit overwhelmingly stem from its flagship Australian operation. In fact, realestate.com.au is so dominant in REA’s portfolio of real estate sites that it accounts for almost 92 per cent of revenue. Meanwhile Italian site casa.it had revenue of just A$8.881M and posted an A$6,637 loss.

Interestingly, the discrepancy is not representative of any enormous gulf in the performance of the Australian and Italian property markets over the past 12 months. True – the Aussie market rose sharply on the back of a robust economy and, if you believe some analysts and most politicians, also on the continued pressure a high migration intake is placing on real estate prices in the main cities.

But then, Italian property prices remained reasonably resilient too – particularly when compared with most other European countries. It wasn’t as though a depressed market meant no one was listing.

Nor is the gap indicative of a gulf in the market position of REA’s holdings. Both casa.it and realestate.com.au are in the top two real estate listings sites in their respective markets – and Italy’s population of around 60 million people dwarfs Australia’s 22 million.

Instead, the gap might reflect the widely different cultures of Australia and Italy.

For instance, 50 per cent of Italians between 18 and 34 still live with their parents. Compare that to Australia where somewhere between 80 and 90 per cent of 25 to 29 year olds have left home.

Just think of the number of times the average person changes their address in their early years and you begin to get a feel for why realestate.com.au has around 450,000 listings at any given time and around 4.1M unique visitors while casa.it has 2.4M. Moreover, Australians share the English speaking world’s obsession with property and are likely to continue changing and upgrading houses throughout their lives (as well as keeping an eye on the market just in case).

But then, even that doesn’t fully explain why realestate.com.au turned over so much revenue and was just so profitable, especially when compared to its Italian stable mate. For that, you probably have to look at the relative strength of the big two in Australia. After all realestate.com.au and its Fairfax-owned rival Domain.com.au account for more than 90 per cent of Australian property searches. And realestate.com.au boasts that 95 per cent of properties for sale in Australia are listed through its site.

There’s a benefit to being a big fish in a little pond.

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Zoopla completes acquistion of PropertyFinder

Zoopla’s purchase of PropertyFinder in the U.K. (which we reported on here) has been officially completed.

In a statement, the REA Group said it and joint partner News International had completed a share sale of PropertyFinder.com, HotProperty.co.uk and UKPropertyShop.co.uk to Zoopla Limited.

REA Group CEO Greg Ellis called Zoopla “an exciting entrant to the U.K. property portal market and we wish the team well for the future.”

Alex Chesterman, founder and CEO of Zoopla called the deal “transformational.”

Nicholas Leeming, co-founder of PropertyFinder will remain with the company, calling the combined company “a perfect fit.”

Zoopla has been aggressively moving into a leadership position in the U.K. property market; the company also acquired ThinkProperty.com from GMG. The market leader is RightMove.co.uk.

The REA Group sites will add about 3 million unique visitors a month to Zoopla. The combined group will have partnerships with leading U.K. Web sites including MSN, Yahoo, AOL, Guardian, Sky and Virgin amongst others.

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 Oz’s Big Two take fight to Google

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 REA exits Dubai market

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Ray White Group sells all its shares in REA

The second largest shareholder in the REA Group, The Ray White Group, has sold its complete holding – 13.5 million shares at $5.75 per share for a total of $77.6 million. That represents a change of ownership of 10.6 percent.

REA Group said in a statement that the sale of shares were to “existing and new shareholders with the greater number of the shares being sold to new shareholders.” No word yet on who those new shareholders are (we’ll update you as soon as we know).

The Ray White Group first became a substantial shareholder in the REA Group August 2002 when it acquired 15.8 percent of the shareholding from Macquarie Bank at around $0.15 per share.

Sam White will retain his personal shares in REA and will remain a director on the company’s board – a position he has held since September 2002.

White said that he remains “committed to the REA Group as both a shareholder and as a member of the board. The sale of the shares owned by the Ray White Group will allow Ray White Group to invest back in our core family business and fund other emerging opportunities.”

REA put a positive spin on the change: “We are excited about the expansion of the share registry across the Australian investment community, Greg Ellis, REA’s CEO said. “I am also pleased that Sam remains a board member and shareholder.”

“As a business we still see Sam White as both an important customer and a valuable member of our board, taking into consideration his knowledge and expertise in the property market,” he added.

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Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

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