Weinergate goes classified
Talk about making classifieds relevant, entertaining, and newsworthy! Look at what traffic hay both Realtor.com and Curbed.com must have made of the sale (er, the withdrawal of the sale) of New York Representative Anthony Weiner’s Brooklyn co-op. Both of these real estate listing sites note that the revealing public images that may well be the representative’s career undoing were shot against backdrops that are visible in these property photos. If you can’t make out the red title in the graphic to the right, Curbed.com called it “Scandalous Real Estate.” We call that clever indeed.
It seems the listing was just taken off the market. We imagine curiosity-seekers visiting the property would have undoubtedly bogged down any legitimate sales process.
But more power to these two sites for picking up on this. It’s nice to see editorial and advertising working together so effectively.
Hitwise: Yahoo 1st, FrontDoor 2nd, Realtor.com 3rd
Scripps Network Interactive’s FrontDoor.com evidently has a big hit on its hands – the 2011 Dream Home contest. As the competition heats up and heads to a close, FrontDoor has jumped not only into the top 50 real estate sites but all the way to number two. Yahoo Real Estate remains number one, and Realtor.com, which held the number one spot for a very long time, is now down in third place.
Here’s the top 20 Hitwise list:
1. Realestate.yahoo.com
2. FrontDoor.com
3. Realtor.com
4. Zillow.com
5. Trulia.com
6. Rent.com
7. Homes.com
8. Ziprealty.com
9. Realestate.msn.com
10. Apartmentguide.com
11. mynewplace.com
12. apartments.com
13. rentals.com
14. forrent.com
15. remax.com
16. loopnet.com
17. homeaway.com
18. realestate.aol.com
19. weichert.com
20. hotpads.com
Point2 lands Calif. regional MLS listings
Global real estate search via Realtor.com
Realtor.com has long been the top-visited U.S. real estate search site, as studied by Hitwise, expect for a few recent weeks when Yahoo Real Estate topped the charts. The Move, Inc. site of the National Association of Realtors (NAR) is now expanding its presence beyond the U.S., however, adding translation services and personalized views to its repertoire. This isn’t as curious a move as one might think – 575,000 online visitors to Realtor.com live outside the United States. Real estate vertical publishers would do well to look at the stats below, and update their products and approach to agent advertisers accordingly.
