trulia

 Trouble in Trulia / RealtyTrac paradise? UPDATE

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Most want to keep underwater homes: Trulia, RealtyTrac

In a recent survey of U.S. homeowners, real estate site Trulia and foreclosure site RealtyTrac found that only one percent of homeowners with a mortgage would consider walking away their first choice if their home were underwater. A total of 69 percent would plan first to modify their loan; 59 percent would never walk away no matter how underwater the property.

The online survey, conducted by Harris Interactive May 10-12, also found a significant decrease in interest in the purchase of foreclosed properties, although renters are considering foreclosure purchase more than they did last year.  Compared to the 55 percent of U.S. adults that were at least somewhat likely to consider buying a foreclosure this time last year, only 45 percent are thinking about it now. In contrast, however, fewer consumers think that a foreclosure carries stigma. In May 2009 85 percent noted downsides to foreclosure purchase, while this year’s figure is only 78 percent. Concerns include hidden costs, risky process, and loss of home value.

“For every borrower who avoided foreclosure through HAMP last year, another 10 families lost their homes,” said Trulia CEO and co-founder Pete Flint, in the announcement. “It now seems clear that government programs will not reach the overwhelming majority of homeowners in trouble. Combined with decreased consumer interest around purchasing a foreclosure it may take even longer than anticipated to see true health return to the real estate market.”

The survey also pointed out consumer expectations of foreclosure discounts, with 95 percent expecting to pay less for a foreclosed home that for a similar property not in foreclosure. 18 percent of adults in the U.S. expect a discount of 25 percent for foreclosures, while 36 percent expect to save at least 50 percent.

Of current U.S. renters, 57 percent are likely or somewhat likely to purchase a distressed property, and the younger they are the more interested they are. In the 18-34 age group, 65 percent are giving foreclosures some thought, as are 63 percent of those 35-44, and 54 percent of 45-54 year old renters. Of those 55 year plus renters, only 31 percent would consider buying a foreclosed property.

 

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 $100 gets you HUD home, new incentive from FHA

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U.S. home prices drop 10 percent, reports Trulia

Trulia.com just released its May 2010 Price Reduction Report, announcing that 22 percent of property listings current as of May 1, 2010, have had at least one price reduction, a 10 percent increase over April. With a total dollar reduction amount of $25 billion, the average price cut remains at 10 percent off the original asking price.

Cities most severely impacted were Tulsa, OK, Omaha Neb., and the Southern Calif. cities of San Diego and Long Beach. Price reductions for these, respectively, were 62 percent, 27 percent, 39 percent and 22 percent.
 
“With more than a year of the federal government’s involvement, we are now re-entering the free market system,” said Trulia co-founder and CEO Pete Flint, in the announcement. ” We won’t know the true severity of the tax credit expiration until the conclusion of the peak home buying season in the summer months. Only then will we have a better sense if the U.S. housing market can stand on its own two feet.”

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 Trulia Webinar explains agent, broker features

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Investors, new advertisers for Trulia?

Trulia Inc., the real estate site backed by Sequoia Capital, might seek an additional investor similar to Facebook’s arrangement with Digital Sky Technologies, according to Trulia CEO Pete Flint.  Bloomberg just reported a conversation in which Flint said that an outside investor might let employees and owners cash in their shares prior to an IPO.  This is the process that Digital Sky initiated for Facebook employees.

“We get inquiries frequently, if not weekly, from people who want to take us public or invest in our business,” Flint told Bloomberg.com, saying as well that Facebook’s revenue expectation is for twice the sales of last year. While revenue probably won’t reach $50 million, the increase in ad dollars will be due to the recent addition of rental listings, and a planned ad campaign to contractors and other affiliates of the rental and real estate industry.

No timetable was offered for the launch of the new advertising strategy, and Trulia declined to enlighten us further. Here’s the complete Bloomberg article.

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