TweetMyJobs.com Jobs Conference Today
Beginning at 9am Pacific, noon Eastern, TweetMyJobs.com is launching its first-ever American Jobs Conference via Twitter. Keynote “speaker” is Minnesota Governor and presidential candidate Tim Pawlenty, who will discuss “Getting Americans Back to Work.” The concept is innovative, not only for the Twitter format, but because those who wish to attend can sign up as participants and label themselves as recruiters, career experts, social media experts, candidates or whatever title they choose to socially deliver as their skill set. They then have the opportunity to tweet the conference announcement and their participation. Recruitment advertising reps and managers, recruiters, job candidates and vendors in the recruitment space would be wise to take part.
We’re going to briefly attend this morning, and will give AIM Group clients feedback on how it all goes if you can’t take part. The tag for the conference is #Jobs4Us. Topics and speakers are listed in the graphic below. Continue reading
Publisher, advertiser audience on Twitter
The average tweeter is younger than the median age of Facebook users, according to several sources. Additionally, Twitter is perhaps the most mobile-focused of any social network, with more than half of users tweeting from their smart phones.
BizReport.com reported these statistics, from studies by Compete and Pew Research:
- Two out of every three users is influenced in their purchasing by Twitter
- 28 percent of users follow the Twitter feeds of their favorite retailers, finding them influential
- As of May, 13 percent of online consumers tweet, up from 8 percent last November.
- Tweeters are evenly distributed across all income levels
- Twice as many 30-49 year olds tweet now as did last November (now at 14 percent.)
- The most prominent users are still 18-24 year olds, although their numbers aren’t increasing.
Twitter is a must-have feature for publishers and broadcasters. It’s also a competitor to classified publishers, however. Here’s more on that, from our files.
Auto classified sites, Twitter is competitor
According to a just-published report by ClickZ, Twitter is realizing a significant bit of revenue from auto advertising. Twitter CRO Adam Bain told ClickZ that in Q1 of 2011 twelve percent of its revenue came from auto marketers. Most popular is Twitter’s Promoted Accounts program.
“Promoted accounts are one of the best hidden secrets of the platform,” Bain said. “Unlike trends, they’re based on targeting. If the marketer understands the value of a certain type of customer, they can bid really effectively. “Each marketer knows how much a follower is worth to them, and once they’ve acquired that follower, brands can keep marketing to them.”
While the average auction price that advertisers pay Twitter for each follower is around $10, auto advertisers have paid up to $70. These advertisers seem happy with Twitter, as 80 percent of them come back time and again. Nissan, Volkswagen and Mercedes are the most prominent repeat advertisers.
Here’s the whole story from ClickZ.
Twitter advances user, advertiser features
Twitter is slowly but steadily growing its presence as an advertising resource, becoming a traditional media competitor to be reckoned with. It’s doing so through development of user features to keep folks on Twitter for longer and to provide a better look and easier access to advertising messages.
Advertising Age recently talked with Twitter’s CEO Evan Williams, about the social product’s user and advertiser features, currently available to one million of Twitter’s 160 million users.
Here are some of the notables: Continue reading
Telstra launches social media hub
Telstra, Australia’s largest telecommunications company, has become the most recent telco to launch a unified interface for social mobile, following Motorola’s Blur and HTC’s Sense.
Called Tribe, Telstra’s site lets mobile users update Twitter, MySpace and Facebook simultaneously.
To support the site’s launch, Telstra released figures showing that its five million mobile users were accessing Facebook via their phones 400 per cent more often than in April 2009. At the same time the number of users accessing Twitter had jumped 450 per cent.
“[Tribe] allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles — not just smartphones,” Telstra’s executive director of mobility products, Ross Fielding, said.
“Best of all, data used to access the service is unmetered meaning most Tribe features are available at no cost to consumers.”
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